Pitney Bowes Business Insight Selects Tele Atlas as Preferred Digital Map Provider

Companies Extend Longstanding Collaboration to Enhance Enterprise Applications with Location Intelligence Analysis and Highly Accurate Maps

LEBANON, N.H. & TROY, N.Y. — (BUSINESS WIRE) — February 7, 2010Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, and Pitney Bowes Business Insight, the leading global provider of data quality and location intelligence solutions, today announced an agreement under which Pitney Bowes Business Insight will use Tele Atlas map data across its entire line of solutions, which are designed to help improve workflows and business systems. With Tele Atlas map data and powerful location intelligence analysis, Pitney Bowes Business Insight enables organizations to acquire, serve and grow relationships more effectively in today’s global markets.

For more than 14 years, Tele Atlas and Pitney Bowes Business Insight have enabled powerful location intelligence applications for thousands of public and private organizations across a range of industries, including real estate, financial services, retail, restaurant, wireless, communications, insurance and government. Pitney Bowes Business Insight will leverage Tele Atlas’ global digital map database and Tele Atlas Address Points, which pinpoint discrete, actual street addresses to physical buildings or property parcels and deliver one of the industry’s most accurate methods for locating addresses.

“Enterprise applications and business systems demand the most accurate and powerful location-based content. With Tele Atlas, we meet the stringent requirements for map and data accuracy that our customers require,” said Rob Pipe, vice president of product management, Pitney Bowes Business Insight. “By expanding our work with Tele Atlas as our preferred digital map and content provider, we can enable our customers to make smarter logistical decisions, identify new market opportunities and more effectively conduct targeted marketing campaigns.”

“Organizations worldwide rely on Pitney Bowes Business Insight’s powerful location intelligence to help cost effectively solve their critical business challenges and make smarter decisions,” said Mark Dykstra, head of government and enterprise sector, Tele Atlas. “We are proud to extend our relationship with Pitney Bowes Business Insight and create an even more collaborative partnership in which we find more opportunities together.”

Through the agreement, Pitney Bowes Business Insight will also leverage Tele Atlas’ administrative product suite exclusively in the United States to enable tax determination applications. With precise location content, Pitney Bowes Business Insight customers can effectively implement critical business imperatives, including identifying potential clients for target marketing, demographic analysis for site selection, assessing risk management, and serving regulatory requirements in the financial sector.

Financial terms of the agreement were not disclosed.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 27 countries around the world. Today, Tele Atlas products are developed with the insight of a community of millions of digital map users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com or http://investors.tomtom.com/index.cfm. Tele Atlas is a subsidiary of TomTom N.V. (AEX:TOM2).

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE–PBI). With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbinsight.com and www.pb.com for more information.

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas.

Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.


Tele Atlas
Erin Delaney
Email Contact
Schwartz Communications
for Pitney Bowes Business Insight
Anne Lundregan
Email Contact

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