TomTom Names Peter van der Fluit Senior Vice President of Licensing Business Unit Tele Atlas

AMSTERDAM — (BUSINESS WIRE) — February 17, 2010 — TomTom, the world’s leading provider of navigation solutions and digital maps, announces that Peter van der Fluit will head its Licensing business unit, Tele Atlas. Peter van der Fluit will be responsible for all sales, marketing and customer support operations for the business unit, which is focused on delivering the freshest, highest quality location and navigation content and services. He reports directly to TomTom N.V. CEO Harold Goddijn.

Most recently Peter van der Fluit was CEO of Matchcode AG, a business-to-business marketing services company operating in 10 countries across Europe and the Americas. During his tenure at Matchcode, he grew the company, expanded its global operations and doubled its revenues.

Peter van der Fluit has also held senior management positions at Hewlett Packard, where he spent nearly 20 years managing sales and strategic partnerships. In his last eight years with the company, he was a Vice President in global enterprise marketing and software sales, doubling revenues for the software business unit to exceed $1 billion.

About TomTom N.V.

TomTom N.V. is the world’s leading provider of location and navigation solutions. TomTom N.V. has over 3,000 employees working in four business units – Consumer, Automotive, WORK and Licensing (Tele Atlas).

TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.

The business unit Automotive develops and sells navigation systems and services to car manufacturers and OEMs. WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. Licensing (Tele Atlas) delivers the digital maps and dynamic content that power some of the world’s most essential location and navigation solutions. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide.

TomTom N.V. was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to


Erin Delaney, +1 617 721 1923 (mobile)
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