NAVIGON Launches MyRegion: First iPhone Navigation App in the U.S. with Adjustable Map Access

Regional Map Choices Allow Premium Navigation at a Reduced Price, Map Upgrades Available On the Go

HAMBURG — (BUSINESS WIRE) — March 16, 2010 — NAVIGON AG, a world-leading provider of mobile navigation solutions, today announced the launch of NAVIGON MyRegion in the Apple App Store. NAVIGON MyRegion is a customizable version of NAVIGON’S popular iPhone navigation app, MobileNavigator, with regional map access for the Eastern, Central or Western U.S. It is the first iPhone navigation app that lets users upgrade to additional regions within the app and on the go, providing cross country navigation at choice. The total U.S. map is downloaded upon purchase of the first “MyRegion,” which allows activation of additional map regions via a seamless In App Purchase from the application. NAVIGON MyRegion delivers the same premium feature set currently available in the North American version, MobileNavigator, and each version will receive the same updates. Access to the first region is available at an introductory price of $24.99 (normally $29.99) until April 12th with no hidden charges or additional monthly fees. Each regional map can be accessed as an In App Purchase for an introductory $12.99 (normally $14.99). MobileNavigator with map access for all of North America (including Eastern, Central and Western U.S. as well as Canada) is available for $79.99.

“NAVIGON MyRegion gives our customers the power of choice to only access the areas they use, enabling a customized and tailor-made navigation experience at a price built for all budgets,” said Gerhard Mayr, NAVIGON vice-president worldwide mobile phones and new markets. “At the same time we are providing our customers the peace of mind of being able to upgrade to additional regions and cross country navigation later on, independent of additional downloads.”

NAVIGON MyRegion includes all the features and capabilities as MobileNavigator 1.4 plus NAVIGON MyRoutes. This new feature will be added to MobileNavigator North America via an upcoming update to 1.5.0 due this spring. NAVIGON MyRoutes is an industry first feature that learns from the users driving style to provide customized and better route recommendations. The feature also offers up to two alternative routes clearly displayed on a map including ETA, distance and driving time. This lets user choose the route that best serves their individual situation.

NAVIGON MyRegion offers a familiar, yet streamlined user interface that offers intuitive visual feedback and readily accessible connected features, which takes the efficiency of mobile navigation to new heights. It is the most feature rich navigation solution for the iPhone and transforms the Apple phone into a premium navigation device. NAVIGON MyRegion provides turn-by-turn directions independent of a cell or wireless signal, since the full map material is saved on the iPhone. It is the only iPhone navigation solution that includes Google Local Search, Reality View™ Pro, branded in-route POI’s, seamless in app iPod controls, enhanced pedestrian mode, NAVIGON MyRoutes, and Traffic Live in one application. Traffic Live provides crowd sourced real-time traffic information to calculate better routes that avoid congestion and get drivers to their destination faster. The feature is available as an in app one-time purchase at a promotional price of $19.99 until April 12th (normally $24.99).

NAVIGON is dedicated to delivering premium navigation software for multiple mobile phone platforms. The company recently launched MobileNavigator for Windows Phone and announced an application for Android phones.

NAVIGON showcases its navigation solutions for smartphones at CTIA Wireless 2010 in Las Vegas, March 23-25, booth #7050.

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NAVIGON AG, one of the world leading innovators of high-quality navigation devices committed to outstanding technology in attractive lines. NAVIGON delivers the most feature rich on-board navigation app on the iPhone platform, MobileNavigator. NAVIGON develops GPS software solutions for well-known electronic brands and exceptional navigation components for automotive systems. Founded in 1991, NAVIGON employs more than 400 worldwide with a presence in Asia, Australia, Europe, North America and South Africa. – NAVIGON. And the world is yours.

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Johan-Till Broer, Public Relations Manager
Phone: +1 312 307 9379
E-Mail: Email Contact
Sarah Duckett, Public Relations for NAVIGON
Phone: +1 415 203 7442
E-Mail: Email Contact

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