GfK GeoMarketing Map of the Month - March

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Bruchsal, March 18, 2010  

Map of the Month - March

Regional point-of-sale turnover in Germany for 2010

This month's map reveals the regional point-of-sale turnover at the level of Germany's urban and rural districts (source: GfK GeoMarketing, GfK POS Turnover 2010).

GfK POS Turnover 2010 - GfK GeoMarketing

According to calculations by GfK GeoMarketing, Germany's 2010 stationary retail turnover will fall slightly from the previous year's level to €388.1 billion. The "GfK POS Turnover for the Retail Trade 2010" study predicts the turnover at the point of sale and serves as an important benchmark among retailers for branch network and expansion planning as well as controlling.

Olaf Petersen, GfK GeoMarketing retail and location expert, sees opportunities for development despite the economic crisis: "Despite the fact that in 2010 many consumers will feel a greater impact from the economic downturn, retail turnover will be somewhat sheltered from these effects thanks to Germans' frugality. German consumers already tend not to make purchases above their means, which provides a cushioning effect against the crisis. This is in contrast to countries like Spain or Great Britain, where consumers tend to overspend."

Also, thanks to the anticipated low inflation rate, retailers can achieve respectable results in 2010 despite the difficult economic situation. Particularly promising venues according to Petersen are midsized city centers, which are playing an ever more important role in the consumer behavior of the population.

More results from the study can be found in our press release from March 9, 2010.

Additional information on GfK POS Turnover can be found at

Download the map in high-resolution *.tif format (21 x 29 cm) here (approx. 3.7 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at


About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

  • Consultancy and reports Consultancy and reports
  • Market data Market data
  • Digital maps Digital maps
  • RegioGraph Geomarketing software RegioGraph

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.

More information on GfK GeoMarketing:

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Responsible for content and press inquiries:

Cornelia Lichtner
Public Relations
Tel. +49 (0)7251 9295270
Fax +49 (0)7251 9295290

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner

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