Atmel SAM9M10 ARM-Based MCU Chosen as Editor's Choice in Embedded Computing Design

ARM-based microcontroller selected for ease-of-use and high-quality video decoding for industrial applications

SAN JOSE, Calif., April 27 — (PRNewswire) — Atmel(R) Corporation (Nasdaq: ATML), a leader in microcontroller and touch solutions, today announced that Atmel's SAM9M10 microcontroller (MCU) was chosen as an Editor's Choice product by Embedded Computing Design in the February 2010 print edition. The Atmel SAM9M10 MCU, based on the ARM926(TM)-based microprocessor, reduces overall system cost and targets industrial applications requiring high-quality video decoding.

"The Atmel SAM9M10 ARM(R)-based MCU was selected as an 'Editor Choice' award because of the highly integrated features of video decoding and 2D acceleration. In addition, this product includes various integrated features to lower the overall system bill of material cost," said Don Dingee, editorial director, Embedded Computing Design and OpenSystems Media. "The feature-rich Atmel SAM9M10 MCU enables embedded designers to easily integrate this MCU into industrial display and control panels in application segments including home and commercial buildings, Point of Sale terminals, entertainment systems, Internet appliances and medical applications."

"The selection of the Atmel SAM9M10 ARM-based MCU echoes our customers' needs," said Jacko Wilbrink, marketing director of ARM products, Atmel Corporation. "Industrial application designers are looking for products with embedded features that will allow them to easily add advanced functionality to their system designs without compromising processing power or time-to-market. With the Atmel SAM9M10 MCU, every control and display panel can be turned into a high-quality, media-rich user interface, effectively and efficiently."

"We are honored to be selected in the Editor's Choice Products by Embedded Computing Design," Wilbrink concluded.

About Atmel SAM9M10

The Atmel SAM9M10 is a high-performance ARM926EJ(TM)-based embedded microprocessor (MPU) that integrates a D1 video decoder and 2D acceleration (scaling, rotating, color space conversion, picture in picture) to provide high-quality video performance in industrial embedded applications. The SAM9M10 is targeted at media rich display and control panels in application segments such as home and commercial buildings, POS (Point of Sale) terminals, entertainment systems, Internet appliances and medical. More product details can be found at:

An evaluation kit is available with free Linux(R) distribution and Microsoft(R) Windows(R) Embedded CE board support packages (BSP). For more information about the Atmel SAM9M10, please click the following link:

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.

About OpenSystems Media

OpenSystems Media has been a leading publisher of electronics magazines, e-mail newsletters, websites and product resource guides for more than 20 years. OpenSystems Media offers E-casts and Techcasts for engineers and provides interactive tools where engineers can communicate directly with presenters and top industry editors. Current publications include: CompactPCI and AdvancedTCA Systems,, Embedded Computing Design, Industrial Embedded Systems, Military Embedded Systems, PC/104 and Small Form Factors, and VME and Critical Systems. For more information, visit

(C) 2010 Atmel Corporation. All Rights Reserved. Atmel(R), Atmel logo and combinations thereof,  and others, are registered trademarks, or trademarks of Atmel Corporation or its subsidiaries. Windows(R) is a registered trademark of Microsoft Corporation in U.S. and or other countries. ARM(R) and others are registered trademarks or trademark of ARM Ltd. Other terms and product names may be trademarks of others.

Embedded Computing Design. Copyright OpenSystems Media, 2010. All rights reserved; used with permission.

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SOURCE Atmel Corporation

Atmel Corporation
OpenSystems Media
Agnes Toan, PR Manager of Atmel Corporation
Phone: +1-408-487-2963
Email Contact

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