LONDON, 27 May 2010 – Telmap, the original pioneers in mobile location solutions, today announces that it has been selected by Mobile TeleSystems OJSC (“MTS” – NYSE: MBT) to power “MTS Navigator”, bringing a highly advanced personal search, mapping and navigation service to MTS subscribers.
Telmap’s white label, hosted and managed mobile search, mapping and navigation solution will be offered to MTS customers as MTS Navigator and will be fully customized to the MTS brand, look and feel. MTS Navigator includes features such as in-car navigation with 3D moving maps and text to speech technology enabling pronunciation of street names, live traffic alerts with alternative route options and a dedicated pedestrian mode. In addition, MTS Navigator will be fully customized to the Russian local market, including local content, Russian language support and more.
MTS Navigator will be available to the Russian market on the full MTS portfolio of GPS-enabled phones during the third quarter of 2010.
“Telmap is very proud to work with MTS, the leading telecommunications provider in Russia and the CIS and one of the largest operators in Europe, and is constantly working on brining innovative, new services to its subscribers”, said Oren Nissim, Telmap CEO. “We are confident that our solution will provide MTS with the optimal platform to deliver Russian consumers with a unique, location-enabled experience.”
“After a diligent selection process, MTS has selected Telmap to provide its advanced mobile location solution to our subscribers”, said Marc Sommer, Director for Products and Innovations, MTS. “We feel that the Telmap offering is a unique one, as it has a clear value proposition that will help differentiate MTS from other service providers in Russia when it comes to location services. Also, we are very happy with Telmap’s ability and willingness to customize the solution to the specific requirements of the Russian market, as we believe local content is a key success factor for the service.”