The Look of Maps, the Latest Book from Esri Press Cartographic Classics Series

Redlands, California — June 25, 2010 — Esri Press is proud to expand its cartographic classics series with  The Look of Maps: An Examination of Cartographic Design by Arthur H. Robinson. The series also includes Cartographic Relief Presentation by Eduard Imhof and the soon-to-be-published Semiology of Graphics by Jacques Bertin. Originally published in 1952, The Look of Maps is based on Robinson’s doctoral research, which investigated the relationship between science and art in cartography and the resultant refinement of graphic techniques in mapmaking to present dynamic geographic information.

The book examines a wide range of topics related to the visual aspects of cartography including lettering, structure, and color. It is considered by many to have inspired the shift in cartographic research from the simple production of maps to communication and design theory.

Robinson authored and coauthored many influential articles and books on cartography including Elements of Cartography, The Nature of Maps, and Early Thematic Mapping in the History of Cartography. In addition, he developed the Robinson projection, which is used to create visually appealing maps of the world by minimizing the distortion inherent in projecting a spherical image onto a two-dimensional plane. The Look of Maps is a fundamental reference for students and professionals in the field of cartography and cartographic design as well as being an essential resource for map libraries.

The Look of Maps: An Examination of Cartographic Design (ISBN-13: 9781589482623, 124 pages, $39.95) is available at online retailers worldwide, at www.esri.com/esripress, or by calling 1-800-447-9778. Outside the United States, visit www.esri.com/esripressorders for complete ordering options, or visit www.esri.com/distributors to contact your local Esri distributor. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.

About Esri Press

Esri Press publishes books on geographic information system (GIS) technology; cartography; and the application of spatial analysis to many areas of public and private endeavor including land-use planning, health care, education, business, government, and science. The complete selection of GIS titles from Esri Press can be found on the Web at www.esri.com/esripress.

About Esri

Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com/news.



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Jim Baumann
Esri
Tel.: 909-793-2853, extension 1-1807
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