Pictometry to Display Imagery as Native Content within ESRI Products

                              Company’s Exhibit at ESRI User Conference to feature 3D and More

Rochester, NY July 12, 2010 — Pictometry International Corp., the leading provider of aerial oblique imagery and measuring software, will be exhibiting new technologies at this year’s ESRI User Conference July 12 – 16 at the San Diego Convention Center (booth no. 2617).

“The rich detail of Pictometry imagery and our stunning 3D models are now native content within ESRI products,” said Dante Pennacchia , Pictometry’s Chief Marketing Officer. “Now, ESRI users of ArcGIS 10 can have the power of Pictometry at the fingertips so they can See, Measure and Plan – directly on imagery.”

Also new to this year’s exhibit is Pictometry Business Solutions (PBS) for Utilities. PBS for utilities focuses on the revolutionary use of Pictometry imagery for more accurate and efficient pipeline construction and as a corridor management tool.

To learn more about Pictometry, visit www.pictometry.com.

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured nearly 130 million digital aerial images which represent more than 80 percent of the United States population and all major U.S. markets. Using its proprietary imaging process, Pictometry captures geo-referenced, high-resolution orthogonal (straight down view) and oblique (captured at an angle) imagery within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications. Pictometry’s standard oblique imagery includes second order visualization tools that do not produce authoritative or definitive information (surveying). For more information, visit www.pictometry.com.


Tami Bacon
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