Olaf Petersen leaves GfK GeoMarketing

September 03, 2010 — Olaf Petersen, long-standing member of the management board of GfK GeoMarketing GmbH and manager of the predecessor company GfK PRISMA GmbH & Co. KG, will leave the company after more than 12 years of service. He is leaving of his own accord in order to pursue a new professional challenge. Petersen played a pivotal role in the merging of PRISMA and GfK Standortforschung and later in the managing of additional GfK divisions.

As the head of the Real Estate Consulting division for many years, Petersen positioned
GfK GeoMarketing as a leading consultancy company in the retail and real estate branches. In recent years, the company has focused on new areas of consultancy, particularly methods and action plans for securing cash flow in retail real estate portfolios and assessing opportunities and risks in due diligence evaluations of real estate investments.

Until further notice, management board member Dr. Eberhard Stegner will head GfK GeoMarketing's Real Estate Consulting division.

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About GfK GeoMarketing

GfK GeoMarketing is one of the largest providers of geomarketing services in Europe for customers and users from all branches of trade. Key business areas include:

  • Consultancy
  • Market data
  • Digital maps
  • Geomarketing software RegioGraph

GfK GeoMarketing is one of the leading independent providers of consultancy services in the area of real estate and location research. The company produces studies and reports for customers from the retail, public authority, investment, banking and project development sectors.

The company is a subsidiary of the globally active GfK Group. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.


Cornelia Lichtner
Public Relations
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Fax +49 (0)7251 9295 290
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