GfK GeoMarketing becomes Oracle® PartnerNetwork Silver Level Partner

Bruchsal, September 21, 2010 -- GfK GeoMarketing, the world's largest supplier of digital postcode and administrative maps, today announced that it has achieved Silver Partner status in the Oracle® PartnerNetwork (OPN) Specialized. As a result, GfK’s worldwide maps for business applications are now available in a format that can be integrated into Oracle solutions, in particular, Oracle Database 11g and Oracle Spatial 11g, an open, native spatial format which eliminates the cost of separate, proprietary systems.

GfK GeoMarketing becomes Oracle® PartnerNetwork Silver Level PartnerThe distinguishing characteristic of GfK GeoMarketing's digital maps is their detailed rendering of postcode boundaries and administrative units. Postcodes comprise the key foundation for all regional analyses of company data, because every address contains a postcode. This makes it possible to relate and analyze regional data such as turnover and market potential.

By utilizing Oracle Database which supports spatial and object-related queries and analyses, users can regionally filter the postcode regions contained in the database according to precise search criteria: For example, all customers within a specific radius responsible for a certain level of turnover can be located. Also, users can determine the turnover share contributed by a specific branch office and its catchment area. Users can also establish the total number of customers within multiple sales territories and then compare this number to the untapped potential within a given territory.

The results of queries and analyses can be displayed in the form of a user-friendly map using Oracle Fusion Middleware MapViewer, a standard feature of every edition of Oracle WebLogic Application Server, and Oracle MAPS JavaScript library, a feature of MapViewer. Business Intelligence (BI) and Geographic Information System (GIS) tools, many of which support Oracle Spatial, can be individually customized and fused with Oracle technology.

GfK GeoMarketing offers maps of countries around the world in a consistently high quality. The maps provide gapless, comprehensive coverage and all levels and regions fit together seamlessly.

Print-quality illustrations
can be found at (approx. 1 MB)

Map samples
can be downloaded at

Additional information
can be obtained from Friedlind Dürr, head of partner development at GfK GeoMarketing:
Email Contact or +49 (0)7251 9295230.

Download press release (approx. 100 KB)

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit:

About GfK GeoMarketing
GfK GeoMarketing is one of the largest providers of geomarketing services in Europe for customers and users from all branches of trade. Key business areas include:

* Consultancy and reports Consultancy
* Market data Market data
* Digital maps Digital maps
* RegioGraph Geomarketing software RegioGraph

GfK GeoMarketing offers the world's largest collection of digital administrative and postcode maps, with coverage of 240 countries.

The company is a subsidiary of the globally active GfK Group. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.


Cornelia Lichtner
Public Relations
Tel. +49 (0)7251 9295 270
Fax +49 (0)7251 9295 290
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