NAVTEQ Focuses on Navigation Systems for Commercial Vehicles at the American Trucking Association (ATA) Conference

Customer demonstrations and panel session reinforce how to save time, fuel and money through navigation

Phoenix, AZ – October 14, 2010 – NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, will be featuring impressive industry solutions at the American Trucking Association Management Conference (ATA). ATA, being held from October 16-19, 2010 in Phoenix, AZ, is the largest trucking event in the transportation, fleet and truck industry.

The NAVTEQ booth (#525) will showcase live demonstrations by industry professionals on products and solutions helping to advance the transportation industry. Descartes Solutions, Teletrac and Telogis will demonstrate various navigation products using NAVTEQ map data.

  • Descartes Mobile Resource Management (MRM) 2.0 Solutions: See how Descartes MRM solutions, including on-demand route planning, dispatch, tracking, and mobility solutions in combination with NAVTEQ map data can help your businesses improve customer service and eliminate costs. Descartes MRM solutions are provided as a web service and are easy to use, quick to implement, and economical to operate.

  • Teletrac’s Fleet Director: Learn about this vehicle tracking software solution used to locate, track, and monitor the position of fleet vehicles in real time. The solution uses SmartNav™ turn-by-turn navigation to guide drivers to their destinations using the most fuel and time efficient routes. Fleet Director provides live traffic information provided by NAVTEQ Traffic™ to dispatchers alerting them of potential delays so fleets can be re-routed on the fly.

  • Telogis: Get a first-hand look at Telogis and their reliable, scalable and comprehensive platform for GPS fleet management, route optimization and workforce management that benefits fleets of all sizes. By using this solution, fleets improve operations, asset utilization and driver safety, as well as reduce labor and fuel costs by minimizing idle time and total mileage.

In the booth, NAVTEQ will focus on high quality navigable data for the Transport and Logistics industry. NAVTEQ Transport™ provides a foundation for developing a wide range of solutions to support fleet management companies. Specifically designed to optimize the efficiency of turn-by-turn navigation for trucks and other large vehicles, NAVTEQ Transport data includes detailed road attributes such as physical restrictions, legal restrictions and HAZMAT warnings. NAVTEQ also offers Truck POI, which provides value added points of interest (POI) specific to the transport industry.

In addition, NAVTEQ will be moderating the following panel:

  • Navigation Systems for Commercial Vehicles: Saving Time, Fuel and Money
    Presented by the ATA Policy & Regulatory Affairs Department
    The savings from truck navigation systems can be significant, and they go straight to your bottom line. State-of-the-art navigation systems permit drivers to more easily avoid congestion and accidents, switch effortlessly to alternate routes, and even scout the road ahead for the most economical fuel options. This session will feature a panel discussion with hands-on advice about choosing a navigation system and a bottom-line perspective on the potential gains in productivity, costs, and customer satisfaction.

“We are excited to be in our sixth year exhibiting at the ATA Conference, and we will continue to collaborate with our customers to bring solutions that will further benefit the fleet community,” said Roy Kolstad, vice president, Enterprise Americas, NAVTEQ. “NAVTEQ map data and content combined with our customers’ innovative navigation solutions can help organizations increase fleet productivity and improve routing efficiency by utilizing truck-specific road attributes.”

NAVTEQ will be sending updates on our participation at the ATA Management Conference through the NAVTEQ Twitter feed. Be sure to follow @NAVTEQ before and during the conference for information about NAVTEQ activities.


NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ was founded in 1985 and now supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company is celebrating its 25th anniversary in 2010, proudly supported by approximately 5,000 employees located in 211 offices in 48 countries.


Stella Smith        
Tel: 312-894-7614
e-M: Email Contact

Bob Richter
Tel: 212-802-8588
e-M: Email Contact

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