SAN MATEO, CA -- (MARKET WIRE) -- Oct 14, 2010 -- Customization has reached a new level of ubiquity with custom printed GPS units. CafePress, the leading source for custom printing, and TomTom, the world's leading provider of location and navigation solutions, have partnered to enable consumers to create their own, one-of-a-kind custom TomTom GPS devices.
Through "My Custom TomTom GPS" ( http://www.mycustomtomtomgps.com), TomTom shoppers can personalize their GPS devices by choosing from hundreds of professional designs, creating custom artwork or uploading personal photos that will be printed directly onto their new unit by CafePress. Whether adding a family photo and animal print or a favorite color, each user can now express his or her individuality on their personalized TomTom.
"At CafePress, we know folks love to customize the products they touch in their daily lives," said CafePress Vice President of Marketing Amy Maniatis. "We're thrilled about this innovative partnership with TomTom as it not only empowers expressiveness and engagement for their customers, but it's further evidence of the opportunities for customization in everyday consumer products."
In addition to TomTom, CafePress also powers custom printing for other well-known brands to create "design your own" offerings for their consumers, including: Flip camcorders ( www.theflip.com) and SIGG premium reusable beverage bottles ( http://www.cafepress.com/designer/sigg).
Five different TomTom models can be customized through " My Custom TomTom GPS" exclusively on TomTom.com, and will be printed by CafePress. In addition, downloadable popular character voices can also be added.
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.
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