GfK GeoMarketing Map of the Month - January

GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing
Bruchsal, January 13, 2011

Map of the Month - January

GfK Purchasing Power Germany 2011

This month's map from GfK GeoMarketing features Germany´s 2011 purchasing power.
(Source: GfK GeoMarketing)

GfK Purchasing Power 2011 - GfK GeoMarketing

The 2011 GfK purchasing power for Germany will total €1,610.2 billion, which is 2.6% more than in 2010. The average German can therefore expect to have €19,864 of purchasing power available for expenditures related to consumption, rent and costs of living, among other things.

The city state of Hamburg has climbed two places in the federal state rankings this year, moving into the number two spot behind Bavaria and pushing both Hesse and Baden-Württemberg down a place. Despite a growth of 4%, the city state of Berlin remains in eleventh place in the federal state rankings. Both Berlin and Brandenburg lie around 10% below the national average, but are still considerably ahead of Thuringia, Saxony, Mecklenburg-Western Pomerania and Saxony-Anhalt, all of which fall approximately 16% below the federal average.

About the study
GfK defines purchasing power as the sum of the population’s net income with reference to place of residence. The calculation of purchasing power takes into account net income from self-employment and employment as well as capital income and national benefits such as unemployment benefit, child benefit and pensions. However, living costs, insurance, rent and additional expenses such as gas and electricity, clothing and savings are not deducted from these disposable income figures. Calculations are based on statistics for wages, income taxes and national benefits as well as forecasts by economic institutes. GfK has been calculating purchasing power since 1937.

GfK GeoMarketing annually publishes the complete forecast for the new year on January 1. As of this date, GfK purchasing power data is available for all of Germany’s counties, urban and rural districts, postcodes and 2.5 million street segments.

More results from the GfK Purchasing Power Germany 2011 study can be found here.

Download the map in high-resolution *.tif format (21 x 14.8 cm) here (approx. 1.8 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at


About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

  • Consultancy and reports Consultancy and reports
  • Market data Market data
  • Digital maps Digital maps
  • RegioGraph Geomarketing software RegioGraph

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.

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