Urban Mapping Joins Forces With Tableau Software to Make Business Intelligence "Mapfluent"

SAN FRANCISCO, CA -- (MARKET WIRE) -- Jan 20, 2011 -- Urban Mapping, Inc (UMI), the geospatial web and data service provider, and Tableau Software, the award-winning business intelligence software company announced they have joined forces to bring elegant mapping to business intelligence users. With Urban Mapping's cartographic styling options and Tableau's controls, customers can now create dramatic geographic visualizations of their data for better intelligence and more informed decision-making.

Tableau provides more than 50,000 customers from Fortune 500 companies and beyond with high value business intelligence software that allows them to present, share, analyze and publish interactive data from spreadsheets, databases and more. The ability to visualize, manipulate and analyze this data on a map adds a valuable geographic component to Tableau's software package, whose users were requesting increased mapping capability.

Tableau implemented Urban Mapping's Mapfluence with a custom base map created by Urban Mapping using OpenStreetMap data. "Tableau is changing the way businesses visualize their data," said Ian White, CEO of Urban Mapping. "Mapping has been absent from BI software and it can provide the breakthrough insights for any analysis that has a spatial element."

Tableau now offers its customers map visualizations with a choice of cartographic styles, crisper fonts, richer and more detailed boundaries, intelligent label placement, deeper international coverage and up to 16 zoom levels. Mapfluence also provides Tableau customers with the ability to render their own ' map sandwich,' a process by which individual data layers are composited to create a unique base layer on the fly.

"The quality of the cartography and customization really makes the data pop," said Dan Jewett, Tableau's VP Product Management. "The maps are clean, and help tell the data story clearly when published to and embedded on the web."

Additionally, Tableau customers can take advantage of the Mapfluence on-demand data catalog and layer in demographic and statistics data. By accessing the Mapfluence platform via API, tableau customers can thematically color and shade per capita income, tax rates, household and occupation information, and other data instantly, all within the client application. Urban Mapping's IT infrastructure is hosted at Amazon Web Services.

About Urban Mapping

Urban Mapping, Inc (UMI) provides geospatial web and data services to simplify the development and deployment of online mapping and data visualization applications. UMI's Mapfluence service offers a solid technical infrastructure for mapping, custom base maps and the industry's most comprehensive on-demand data catalog. Since 2006, leading interactive publishers like Google, Yahoo! and Microsoft as well as leading enterprises like CoStar Group, Tableau Software and CoreLogic have utilized Urban Mapping's geospatial data and technology. For more information, please visit www.urbanmapping.com.

About Tableau Software

Tableau Software is the leading provider of fast analytics and data visualization software. Tableau's award-winning business intelligence applications enable anyone to easily create and share interactive data visualizations, dashboards and analytics, and can scale to organizations of any size or reach. For more information, please visit www.tableausoftware.com.

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