Roger Tomlinson's Updated Thinking About GIS Reflects New Technology Trends

Redlands, California— March 25, 2011—Esri Press has released the fourth edition of Thinking About GIS: Geographic Information System Planning for Managers, the seminal book on planning and implementing a geographic information system (GIS). Roger Tomlinson, widely known as "the father of GIS," has updated this edition to include the latest trends in geospatial technology.

Drawing from decades of Tomlinson's consulting experience and worldwide GIS seminars, this book bridges the communication gap between senior managers who oversee information technology systems and technical specialists who design and implement the systems. It provides common ground for both groups so that each clearly understands the methodology needed to implement and maintain an effective GIS.

"Successful GIS implementation depends on a well-thought-out and executed plan," says Esri president Jack Dangermond. "If you follow the methodology presented in this book, you will be on the track to success. I hope that you find Roger Tomlinson's work as informative and beneficial as have my colleagues and I."   

This fourth edition includes new case studies, an additional appendix discussing custom workflows, a DVD including exercises from Tomlinson's Planning a GIS training course, and links to more resources. A bonus is the video of Tomlinson's Planning and Managing a GIS presentation at the Esri International User Conference.

For pricing information or to order a copy of this book, visit Amazon Book Store.

Thinking About GIS: Geographic Information System Planning for Managers, fourth edition (ISBN: 978-1-58948-273-9), 268 pages, $54.95), is available at online retailers worldwide, at, or by calling 1-800-447-9778. Outside the United States, visit for complete ordering options or visit to contact your local Esri distributor. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.

For information on other books published by Esri Press, visit  

About Esri Press
Esri Press publishes books on GIS, cartography, and related topics. The complete selection of GIS titles from Esri Press can be found on the web at  

About Esri
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide, including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

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Jim Baumann, Esri
Tel.: 909-793-2853, extension 1-1807
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