Pitney Bowes Business Insight Recognized as a Leading Vendor in Celent’s 2011 North American Insurance Software Deal Trends

SAN DIEGO — (BUSINESS WIRE) — May 26, 2011Pitney Bowes Business Insight, a global leader in customer data, analytics and communication software and services, today announced it has been named a leading technology provider in Celent’s 2011 Insurance Software Deal Trends report in the Infrastructure and Financial category, a result of the overwhelming number of contracts signed in 2009 and 2010. Celent also named Pitney Business Insight as one of the top 20 companies in the firm’s “Traction Index” for 2011 for the second year in a row.

“Today, organizations across all industries are seeking the ability to build and maintain lifetime customer relationships, while reducing operational inefficiencies and minimizing risk. Pitney Bowes Business Insight has remained committed to providing products and services that enable just that. It is through these efforts that we’ve continued to be selected by insurance companies and others for our products,” said Dave Towers, vice president, Financial Services & Insurance, Pitney Bowes Business Insight. “It’s great to see that the benefits we bring to organizations have garnered us additional recognition from Celent.”

The report analyzes a total of 1,764 software deals from 45 vendors that occurred between January 1, 2009 and December 31, 2010. Approximately 62 percent of the transactions analyzed were attributed to the property and casualty industry and the remaining were attributed to the life, annuity and health industry. The report also analyzes leaders in three meta-categories where Pitney Bowes Business Insight was among the top vendors within the infrastructure and financial meta-category.

"The data set in Celent's 2011 Deal Trends report provides what we believe is the most comprehensive analysis available about recent insurance software buying patterns," said Karen Monks, report co-author and analyst, Celent. "Each year the number of vendors participating increases, which provides Celent and readers with a good representation of the deal activity in the insurance software market. For the insurer and the vendor alike, this data provides insight into who are the top volume generating vendors in several software categories. The report also highlights trends regarding the buying patterns of insurers over the past two to four years."

Pitney Bowes Business Insight provides location intelligence and customer intelligent technologies to insurance companies seeking to improve strategic decision-making capabilities through new insights into the marketplace. With these products, Pitney Bowes Business Insight helps insurers minimize risk, boost efficiency and maximize profitability.

The Deal Trends report provides readers with a snapshot of leading software vendors in the insurance vertical and insights into functions that carriers are targeting for investment. For more information on Celent's reports, visit www.celent.com.

About Pitney Bowes Business Insight

Pitney Bowes Business Insight, a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE: PBI), is a software and services company that helps organizations to acquire, serve and grow relationships with customers and citizens. The firm’s suite of customer communications management solutions integrates data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.

For more information, please visit www.pbinsight.com and www.pb.com.


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