Map of the Month - January - GfK Purchasing Power Germany, 2012

January 24, 2012 -- This month's map from GfK GeoMarketing shows the regional distribution of purchasing power in Germany at the level of districts (data source: "GfK Purchasing Power Germany, 2012" / GfK GeoMarketing).


GfK Purchasing Power Germany, 2012 - GfK GeoMarketing

About the study
GfK Purchasing Power is defined as the sum of the net income of the population according to place of residence. The purchasing power figures take into account income related to self- and non self-employment as well as capital gains and government subsidies, such as unemployment assistance, child benefit and pension contributions. Not included in the calculations are expenditures related to living expenses, insurance, rent and associated costs such as utilities (gas and/or electricity), clothing and savings plans.
Calculations are carried out on the basis of reported income and earnings, statistics on state taxes and deductions as well as economic forecasts provided by leading economic institutes. The GfK has been calculating purchasing power since 1937. GfK GeoMarketing releases the purchasing power prognosis for the new year on January 1. GfK purchasing power data is available for all of Germany's urban and rural districts, municipalities and postcodes as well as 2.5 mil. street segments. GfK purchasing power studies are also available for 42 European countries.

More results from the 2012 study can be found in the press release published on December 13, 2011, at

Download the map in high-resolution *.tif format (14.8 x 21 cm) here (approx. 2.6 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at


About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Key business areas include:

  • Consultancy and reports Consultancy and reports
  • Market data Market data
  • Digital maps Digital maps
  • Geomarketing software RegioGraph Geomarketing software RegioGraph

GfK GeoMarketing is a subsidiary of the globally active GfK Group. One of the world's leading market research institutes, the GfK is represented in more than 100 countries by over 11,000 employees.

More information on GfK GeoMarketing:



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Managing directors: Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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