TripAdvisor, Google, PayPal, Heineken, LocalSocial, Qubulus, AKQA, Ogilvy, Vodafone and 120+ LBS and Mobile Marketing professionals to meet in Amsterdam

Attendee list just announced for the 3rd Annual Location Business Summit.

April 25, 2012 -- The attendee list for the 3rd annual Location Business Summit has just been announced. 120+ senior-level location and mobile business professionals are meeting in Amsterdam (May 22-23rd) to analyse business strategies, discuss the SoLoMo revolution and identify the winning revenue streams for 2012.  View it here:

At present, the location industry giants have a firm grip on the market space. However, with the influx of start-ups and innovative companies coming to the fore, a key thought on their minds is how to establish a successful strategy for survival. This is clearly an issue which needs addressing, alongside whether or not LBS service providers are really answering the needs of advertisers and brands.

Business models and revenue streams might be the most important issue right now, but at The Location Business Summit, over 120 senior executives will be examining all of the trends which are set to revolutionise the mobile and location industry.  From indoor location to social location and mobile marketing, they’ll be revealing how to monetize location and provide a crucial strategy to win the campaigns of global brands.

VP of North America and Europe for TheWhereBusiness, Naomi Hands commented, ‘This year we have seen a huge shift in focus towards geo-targeted marketing and location based advertising. With a massive uptake in global brands utilising these services in their marketing efforts, without a doubt this is the year that we should be excited about.’

The high level of attendees include CEO’s, CMO’s, Head of Mobile and Directors of Marketing for some of the world leading companies putting their effort into LBS and Mobile strategies.

Companies include the likes of Google, TripAdvisor, Nokia, TomTom, Sygic, PayPal, Orange, Everything Everywhere, T-Mobile, YOOSE, AKQA, Ogilvy and many many more.

Naomi also commented ‘This year the LBS Summit is here to bring together likeminded professionals in the perfect, intimate environment for making those business deals happen. With support from the MMA, OGC, LBMA and many more industry associations; it’s one that’s not to be missed’.

The attendee list has been announced and you can access it here:



Naomi Hands

VP North America & Europe


Tel: +44 (0) 207 375 7513

Toll Free: +1 800 814 3456 ext. 7513

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About TheWhereBusiness:

TheWhereBusiness publishes news and events for those involved in the navigation and location ecosystem. Through high-end B2B conferences, we connect people across the industry, provide market leading intelligence and enable companies to capitalise on emerging business opportunities in location-based services, navigation, geo-web, tracking and mobile advertising; basically, anything that involves location, context or maps! Through continuous independent research with hundreds of companies and dedicated journalists, our news portal keeps you one step ahead of an industry in flux, and our events provide key networking forums for the industry.

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