Arby's® Assesses Market Footprint with Esri Business Analyst

A Single-Platform Approach Improves Efficiency and Provides More Time to Focus on the Customer

Redlands, California —May 02, 2012—Atlanta-based Arby's Restaurant Group, Inc. has licensed Esri Business Analyst software and business data to help with corporate decision making. The second largest quick-service sandwich chain in the United States, Arby's is using the location-based system to more accurately assess its restaurants and trade areas including growing, remodeling, and relocating restaurants.

"Esri's Business Analyst has saved our GIS analyst countless hours and has had a positive impact on the Business Development department," said Dave Conklin, senior vice president, Business Development, at Arby's Restaurant Group, Inc..

Arby’s can now update the locations of its restaurants and business development activity on designated market area (DMA) maps, which describe the activity taking place in individual markets. These maps are readily accessible to users, including development teams working in the field, through the Arby's intranet. Since the implementation, the teams are able to more easily and quickly monitor the business climate around each restaurant. This provides an opportunity for the organization to model different market scenarios to better serve its current customers and attract new ones.

"We are pleased to provide a single-platform approach for managing and analyzing business data to Arby's staff," said Simon Thompson, director of global commercial industry, Esri. "With an enterprise system, Arby's can scale to meet the changing business landscape with tools that make it competitive in the marketplace."

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Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

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