GfK unveils new geomarketing software "RegioGraph 2013" at CeBIT

February 26, 2013 -- Visitors to the CeBIT trade show in Hannover, Germany from 5-9 March, 2013 can experience GfK GeoMarketing's new software "RegioGraph 2013". The latest version of the geomarketing solution lets users plan parallel sales structures, visualize international locations and utilize a wide range of reporting functions.

RegioGraph allows users to visualize their customers, target groups and potential on up-to-date digital maps and carry out analyses using integrated data on potential, such as GfK Purchasing Power 2013.

RegioGraph 2013 helps users from all business areas quickly determine the distribution of potential and pinpoint strengths and weaknesses in their markets. The software thus offers transparency and reliable planning in dynamic, interlinked markets.

"RegioGraph Analysis" supports the controlling and optimization of regional market exploitation quotas through objective, insight-generating analyses, the results of which are displayed on maps. In addition to this feature, "RegioGraph Planning" offers professional tools for planning sales territories and locations, calculating catchment areas and planning efficient customer visits. With "RegioGraph Strategy 2013", users can also carry out address-specific analyses of target groups and business potential in all key markets around the globe. RegioGraph is Germany's most popular geomarketing software and has an ever-growing number of international users.

Additional new features in RegioGraph 2013:

New analysis and visualization dialog

A new, user-friendly dialog gives quick access to the software's more than 100 analysis and visualization options along with settings for fonts, lines and symbols. After selecting an analysis or formatting option, users see a preview directly on the worksheet map, which makes it quick and easy to choose the best option.

Integrated planning on a single base map

Users of RegioGraph 2013 can easily maintain an overview of multiple sales lines, territory levels and planning scenarios. The new version allows users to plan all territory structures on a single base map, resulting in fewer planning errors and faster achievement of the optimal sales structure.

Customized reports

In addition to map analyses, users can now also insert and customize the display of diagrams and tables on the worksheet, which is ideal for optimally presenting results. Users can also easily integrate logos, headings and page numbers into the page templates, resulting in professional, customized reports consistent with the company brand.

Expanded international geocoder

RegioGraph supports global planning, which makes it ideal for internationally active companies. The geocoder has been expanded to provide more support for the precise localization of company data. Street-level localizations and analyses can now be carried out not just in Europe, but also in other dynamic markets such as India, the Philippines, Singapore, South Africa, Brazil, Mexico and the USA.

2013 map data and data on potential

RegioGraph includes the latest GfK Purchasing Power dataset and digital maps for Germany, Austria and Switzerland or a European country of choice.

Additional information on RegioGraph can be found at

Product launch at the CeBIT 2013

The launch of the German-language version of RegioGraph 2013 will take place at the CeBIT trade fair from March 5-9 in Hannover, Germany. The English-language version of RegioGraph 2013 is scheduled for release in October.

Those interested in the software can make appointments for personalized presentations during the CeBIT trade fair in Hannover. You'll find GfK GeoMarketing in hall 6, stand E32.

Book an appointment at

About GfK GeoMarketing

GfK GeoMarketing's headquarters are located in Bruchsal, Germany. The company is a subsidiary of GfK. GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.

Additional information can be found at

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