The Open Geospatial Consortium (OGC) and the Location Based Marketing Association (LBMA) to jointly address location information issues

30 July 2013. The Location Based Marketing Association (The LBMA) and the Open Geospatial Consortium (OGC) recently signed a liaison agreement.

Mark Reichardt, president and CEO of the Open Geospatial Consortium, explained, "We are very pleased to be setting out to work on projects of mutual interest with the Location Based Marketing Association. Their membership is focused on 'collaborative innovation at the intersection of people, places and media' and our membership is focused on making spatial information readily accessible and shareable. We've set the stage for a number of joint outreach and communication projects that will benefit members of both organizations. Also, we believe there is great potential in working together to promote the idea of an open database for Points of Interest (POIs)."

Asif Khan, president and Founder of the LBMA, said, "This new partnership with the Open Geospatial Consortium will help our members gain a better understanding of the importance of place data standardization, while at the same time enabling us to share in the opportunity to educate the public and others on the growing desire of marketers to leverage location data in a way that respects privacy and provides hyper-relevance.”

About the OGC: The OGC is an international consortium of more than 480 companies, government agencies, research organizations, and universities participating in a consensus process to develop publicly available geospatial standards. OGC standards support interoperable solutions that "geo-enable" the Web, wireless and location-based services and mainstream IT. OGC standards empower technology developers to make geospatial information and services accessible and useful with any application that needs to be spatially enabled. Visit the OGC website at

About the Location Based Marketing Association (LBMA): 
The Location Based Marketing Association is a group dedicated to the fostering of a community of interest around all avenues of advertising and marketing as it relates to location-specific opportunities. This community is comprised of mobile, out-of-home, digital and print advertisers. Our goal is simply to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.  Visit the LBMA website at

Contact: Email Contact 

Read the complete story ...

Review Article Be the first to review this article
Featured Video
GIS - Systems Analyst for City of Olathe at Olathe, Kansas
SENIOR GIS GAS SPECIALIST for James W. Sewall Company at , Any State in the USA
Geospatial Analyst/Programmer for LANDIQ at Sacramento, California
Senior Structural Engineer for Wiss,Janney, Estner Assoicates, Inc at houston, Texas
Director of Process Engineering. for Tekni-Plex at Toledo, Ohio
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
Upcoming Events
FME World Tour 2018 at Munich Germany - Apr 17, 2018
FME World Tour 2018 at Berlin Germany - Apr 18, 2018
GEOINT 2018 Symposium at 333 S Franklin St Tampa FL - Apr 22 - 25, 2018
FME World Tour 2018 at Frankfurt Germany - Apr 24, 2018
Teledyne Optech
University of Denver GIS Masters Degree Online - Countless CAD add-ons, plug-ins and more.

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise