Third Generation of LBS to Capitalize on Location Based Advertising, Says ABI Research

LONDON — (BUSINESS WIRE) — June 23, 2014 — The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the next wave of important location based services over the next 5 years, with ABI Research forecasting a four-fold increase in revenues by 2019.

In emerging regions the value of location is not lost with strong local deals/offers markets already emerging. Senior analyst Patrick Connolly comments, “In Asia, ABI Research sees LBS downloads breaking 4 Billion in 2019. In China, major Internet companies can see the necessity of location and are acquiring/integrating as they move to mobile. Tencent, the Chinese Internet giant, has spent approximately $200 million to acquire an 11.28% stake in mapping company NavInfo. This follows Alibaba's acquisition of AutoNavi. Tencent has also invested in the Chinese Yelp, Dianping, which is one of the top three players in the local deals market, which is estimated to have reached $1.2 Billion in 1Q14. Sina Weibo, which floated on the NASDAQ in April also has its own Places application.”

Furthermore, in a reversal of previous LBS application trends, ABI Research expects to see many of these companies expanding into international markets in the future. MOMO is such an app, with 20 million subscribers, which is using location to go local and generate advertising revenues. It has used a round of investment to launch an English version of the application, which it hopes will enable it to expand.

These findings are part of ABI Research’s Location Based Services Market Research ( https://www.abiresearch.com/market-research/service/location-enabled-services/).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

 





Review Article Be the first to review this article
Trimble

Harris

Featured Video
Jobs
GIS Analyst for G2 Partners LLC at San Ramon, CA
GIS Software Developer for UDC at Englewood, CO
Senior Mechanical Engineer for Albert Kahn and Associates at Detroit, MI
Vice President, Transportation Services for Associated General Contractors of New York State at Albany, NY
Structural Engineer for Albert Kahn and Associates at Detroit, MI
Upcoming Events
GIS-PRO 2017 at Jacksonville FL - Oct 23 - 26, 2017
GEO WEEK 2017 at Washington DC - Oct 23 - 27, 2017
Commercial UAV EXPO Americas at The Westgate Resort Las Vegas NV - Oct 24 - 26, 2017
6th International Colloquium on Scientific and Fundamental Aspects of GNSS / Galileo at Technical University of Valencia Valencia Spain - Oct 25 - 27, 2017
Teledyne Optech
Teledyne:
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise