Canon U.S.A. Celebrates 75 Years of Optics Heritage with the Addition of Three New Lenses

The affordable EF-S 24mm f/2.8 STM lens is the slimmest and lightest Canon EF-S lens ever produced. This compact, lightweight wide-angle “pancake” style lens features STM technology and was developed for photographers and videographers who are aiming to capture bright, clear images with beautiful softly blurred backgrounds at a fixed focal length. The EF-S 24mm f/2.8 STM lens features an aspheric lens element and the optimized lens arrangement and coating helps to minimize ghosting and flare while delivering excellent image quality. The seven bladed aperture delivers beautiful, soft backgrounds, while the Electro-Magnetic Drive aperture mechanism uses a micro-stepping driver control for quieter operation, especially useful when shooting video.

It All Begins With the Glass

Canon’s heritage of producing outstanding optics dates back over 75 years, and the company’s current EF line of lenses is over 100 lenses strong and counting. To help educate consumers, Canon’s GlassFirst.com online resource was launched in June 2014 to inspire visitors to grow creatively and expand their photographic tools. The site aims to educate visitors on the power and differences between various lenses, including macro, zoom, telephoto, prime, wide-angle, STM, tilt-shift and fisheye, using informative videos and sample images showing the results that can be created by using each lens. To learn more about Canon’s rich optics heritage or for more information about Canon’s optics please visit either explore-lenses.usa.canon.com or glassfirst.usa.canon.com.

Pricing and Availability

The EF 400mm f/4 DO IS II USM and EF-S 24mm f/2.8 STM are both scheduled to be available in November for estimated retail prices of $6,899.00 and $149.99 respectively. The EF 24-105mm f/3.5-5.6 IS STM is scheduled to be available in December for an estimated retail price of $599.99. For additional information please visit usa.canon.com/consumer

In addition to these new announcements, Canon U.S.A. is proud to announce newly reduced prices on a range of EF and EF-S lenses in honor of reaching the EF Lenses 100 Millionth Milestone. For additional information please visit: www.usa.canon.com/cusa/consumer/standard_display/lens_prices

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2013�nbsp; and is one of Fortune Magazine's World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

All referenced product names, and other marks, are trademarks of their respective owners.

�nbsp; Based on weekly patent counts issued by United States Patent and Trademark Office.

* As of April 22, 2014 – Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to first half of 2014.

** According to CIPA (Camera & Imaging Products Association) standards.



Contact:

Editorial Contacts:
Canon U.S.A., Inc.
Robert Luckett, (631)330 5205
Email Contact
or
Ellen Heydt, (631) 330-5078
Email Contact
or
Canon U.S.A. website:
http://www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
Email Contact



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