TomTom and Bosch SoftTec Team up to Deliver Advanced Driver Assistance Systems

AMSTERDAM — (BUSINESS WIRE) — September 28, 2014 — TomTom (TOM2) has today announced a partnership with Bosch to integrate its navigation technology and maps into Bosch’s Advanced Driver Assistance Systems (ADAS).

This partnership will enable Bosch to develop more advanced applications including intelligent cruise control, upcoming curve alerts, and jam tail warnings, which are all critical components for car manufacturers developing the latest standard in automated driving systems.

Having the most up-to-date map and navigation data is an essential component of ADAS, providing drivers with a more detailed view of the road ahead. TomTom’s smart map making technology enables Bosch to create more accurate Advanced Driving Applications with near real-time information.

“Combining TomTom’s navigation technology and maps with Bosch’s proven advanced driving systems enables car manufacturers to create a competitive solution for drivers,” said Jan Maarten de Vries, VP Automotive at TomTom. “They benefit from having the most accurate information of what’s happening on the road ahead, building an overall safer driving experience.”

"We make driving safer and more convenient by integrating TomTom's latest information with our decades of automotive expertise, thereby creating innovative solutions. This is how we make a cutting-edge contribution to safe driving," comments Torsten Mlasko, Managing Director at Bosch SoftTec GmbH.

A demo of the Advanced Driver Assistance System will be available at the TomTom booth during Paris Motor Show: Hall 3 booth 234.

About TomTom

TomTom (TOM2) empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Best known for being a global leader in navigation and mapping products, TomTom also creates GPS Sport Watches, as well as state-of-the-art fleet management solutions and industry leading location based products.

Our business consists of four customer facing business units: Consumer, Automotive, Licensing and Telematics.

Founded in 1991 and headquartered in Amsterdam, we have 4,000 employees worldwide and sell our products in over 37 countries.



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