LOS ANGELES — (BUSINESS WIRE) — December 5, 2014 — Outspoken, a leading mobile messaging provider in the United States, today announced full support for Google Wallet™ as part of its digital wallet delivery solution. With existing support for Apple’s iPhone® and Passbook®, brands and digital marketers can now distribute any type of digital pass to digital wallet applications for iOS, Android, Windows, and Blackberry phones using text messaging.
“Brands and marketers are recognizing the growing importance of the mobile wallet in a complete digital strategy,” said Dan Machock, Outspoken CEO. “Until recently no distribution channel could deliver wallet passes without making the user install individual branded apps. Now, brands can send passes to their audience over the most accessible and natural channel with the greatest audience reach -- text messaging.”
Now that Outspoken’s platform accommodates the two leading wallet applications, Apple Passbook and Google Wallet, brands and marketers working with Outspoken have access to the widest audience available. Combined, Apple and Google command over 90% of the smartphone market in the US -- nearly 173 million phones -- according to comScore.
Outspoken’s technology uniquely delivers pass files using SMS and MMS, sending the pass as a text message attachment or in the form of a link. Combined with Outspoken’s advanced segmentation capabilities and ability to target delivery using location, passes and message content are intelligently tailored to provide consumers with personalized, actionable experiences.
Outspoken is the most experienced SMS and MMS messaging platform in the U.S., combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with consumers via their mobile devices. As the original pioneer in mobile video and direct-carrier-connected aggregation, the company now powers the messaging campaigns for thousands of businesses that leverage its advanced platform to increase customer awareness, engagement and lifetime value. Outspoken is headquartered in Los Angeles and is backed by Silver Lake Sumeru.
For more information, visit www.outspoken.com.
Jack Ukropina, 310-846-9265