Geo-demographic information helps retailers meet customer demands
CHICAGO — (BUSINESS WIRE) — January 11, 2015 — The leading provider of retail and supplier category optimization solutions, Galleria, announced its Behavioral Cluster Planning (BCP) Xtreme solution will now include Esri location intelligence. Merchandisers can gain more insight into their customers to efficiently cluster stores and balance workload with sales and margins. Category planners, buyers, and merchandise analysts will benefit with better knowledge about customers, products, and locations.
Often, retailers have limited or no visibility to external factors that affect demand, said Kent Smith, Vice President of Business Development for Galleria North America. Knowing how the presence of coffee shops impacts gourmet sales, how the positioning of hospitals correlates to flower sales, and how sports clubs can drive a different pattern of sales in athletic apparel is invaluable. The combination of Gallerias BCP and Esris TapestrySM Segmentation data and location analytics will allow retailers to truly understand why things happen where they do. Fusing these incredible insights represents the missing link in analysis.
Using Esris location platform and Tapestry lifestyle data, BCP Xtreme customers can enhance their information about neighborhoods, competitive locational data, and knowledge about where institutions and businesses are located. This will help them better plan merchandising, marketing, and store clustering.
We are pleased to work with an organization like Galleria that understands the importance of local geography on the choices businesses must make on a daily basis, said Simon Thompson, director of commercial business at Esri. Understanding the proximity of competitors, access to transportation networks, and real-world drive times will provide their customers with deep insight into the effects on store performance and help them make changes more efficiently and accurately.
For more information on how Gallerias solutions can help supplier and retail category teams, visit booth 1338 at NRFs Big Show January 11 13, 2015 or visit www.galleria-rts.com
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.
About Galleria Retail Technology Solutions
Galleria is the leading provider of end to end category planning, automation and optimization solutions and consulting services to the retail industry.
With a comprehensive product suite, Galleria provide customer focused solutions for customer insight, clustering, space and assortment automation and optimization supported by detailed analytics and reporting tools designed to meet the needs of retailers and CPG suppliers alike.
The net result is that significant benefits can be realized including: increased sales, enhanced margins, reduced waste/mark-down and accelerated inventory turns.
Gallerias flexible solutions can be hosted by Galleria and/or operated as both desktop and integrated solutions as well as being provided as pure consultancy services. Galleria currently works with many of the worlds leading retailers and manufacturers including A&P, Coop Denmark, East of England Coop, Giant Eagle, Maxima, M.Video, Morrisons, One Stop, PARKnSHOP, Safeway, Tesco, Unilever and Woolworths.
For more information about Galleria, visit www.galleria-rts.com
Galleria Retail Technology Solutions
Rochelle Ellis, VP - Marketing
+1 (866) 397 0546
+44 (0)7964 906 121