MEDIA ALERT: Webinar Shows How Customer Journey Mapping Can Drive Success in the B2B World

Customer Centricity Expert Phil Winters, CRM Magazine and SugarCRM Present a Uniquely B2B Approach to Customer Journey Mapping

CUPERTINO, Calif. — (BUSINESS WIRE) — February 18, 2015 — SugarCRM:

“Transform Your Business by Creating an Actionable Customer Journey Map”

Customer engagement in the B2B world involves complex interactions between multiple individuals and organizations. In this webinar, attendees will learn how to map the full customer experience lifecycle across every human and digital touch point, and then effectively manage the interplay of people, processes and resources to drive positive customer interactions. Noted industry expert and author Phil Winters will share best practices and unique insights, and present practical examples that illustrate how companies have mapped and managed the customer journey to drive business success.

Wednesday, February 18, 2015 at 9 a.m. PT/12 p.m. ET

Click here to register.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.




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