About the study
GfK Demographics reveals the socio-demographic profile of the population and is calculated for various regional levels. The dataset provides information on Germany's population and households according to household type (single- and multiple-person with or without children, as well as immigrant households), age range (i.e., age of household head), income level (divided into seven brackets), as well as the architectural profile of the residence (single- or dual-family house, etc.).
GfK Demographics is used by marketing and sales divisions for locating target groups. The detailed data reveals the best areas in which to conduct marketing and sales campaigns for certain products. GfK Demographics 2014 is available from GfK’s Geomarketing solution area for all of Germany's urban and rural districts, municipalities, postcodes, streets and 2.6 million street segments.
on GfK's regional market data can be found at www.gfk.com/marketdata.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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