New Esri MOOC Tailored for Business Students

The Location Advantage Is Free and Begins in May

Redlands, Ca — Apr 1 , 2015 — Building on the success of its initial massive open online course (MOOC), Esri announces  The Location Advantage, which is designed for recent graduates and current students majoring in business.

"We want to help students coming out of business schools to see how location analytics can give them a competitive edge in a tough job market," says David DiBiase, director of Esri's education outreach team.

Location analytics is used by organizations throughout the world to improve their understanding of business processes, markets, and customers. This allows organizations to make critical business decisions more quickly while providing them with a competitive advantage.

The Location Advantage is a free, instructor-led online course that will be offered by Esri twice a year beginning in May 2015. It will last six weeks and requires two to three hours of study per week. Each of the course's six sections consists of a video introduction by the course host, a 10-minute video lecture by an Esri staff member, a video demonstration, a hands-on case study exercise, a quiz, a class poll and discussion, and supplementary resources. Registered students will receive free access to Esri's cloud-based location analytics platform while learning how to collect, analyze, and visualize business datasets. A certificate of completion will be awarded at the end of the course.

To register for The Location Advantage, visit

About Esri

Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

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Jim Baumann, Esri
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