Global Toys and Games Industry

NEW YORK, June 18, 2015 — (PRNewswire) — This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Types: Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, and Other Toys and Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 204 companies including many key and niche players such as -

Dream International Limited
Hasbro, Inc.
Integrity Toys, Inc.
JAKKS Pacific Inc.
K'NEX Brands, L.P

Read the full report:


Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Games and Puzzles I-3
Infant and Preschool Toys I-4
Activity and Construction Toys I-4
Dolls and Action Figures I-4
Vehicle Toys and Ride-Ons I-4
Soft and Plush Toys I-5
Other Toys and Games I-5


Toys and Games - Not Just "Playthings" II-1
Down the Time Lane II-1
Global Toys and Games Market Scenario II-1
Current and Future Analysis II-2
Interactive Toys Seizing Market Share at the Cost of
Traditional Toys and Games II-2
Demographics Determine Market Growth II-3
Seasonality in Toy Sales - The 'Christmas Factor' II-3
Dynamic Fashion Trends Make Demand Unpredictable II-4
Developed Markets Lead in Per Capita Spending II-4
Table 1: Average Per Kid Spending on Toys in Select Countries
(2014) (includes corresponding Graph/Chart) II-4
Competitive Scenario II-4
Increasing Number of Cross Industry Partnerships II-5
Problems Associated with Outsourcing of Production to Low Cost
Countries II-5
New Toy Design Ideas Come Mostly from Freelance Inventors II-6
Distribution Channel Analysis II-6
Mass Merchandisers Take the Lead II-6
Fragmented Retail Channels- Major Obstacle in Emerging Markets II-6
Online Channels Open New Avenues in Toys Sales II-7
Regulatory Scenario in Key Markets II-7
European Union II-7
Japan II-8
Trade II-8
Safety and Environmental Protection Requirements - New
Challenges for Toy Exporters II-8

Key Global Trends II-9
Innovation Propelling Growth II-9
Movies, Cartoons and Toys - A Profitable Equation II-9
Growth Trends in Emerging Markets II-10
Expanding Population Spells Opportunities for the Market II-10
Table 2: World Population by Geographic Region (2000-2050)
(in Millions) (includes corresponding Graph/Chart) II-11
Growing Middle Class Population & Rising Disposable Incomes
Promise Growth II-11
Table 3: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020 & 2030
(includes corresponding Graph/Chart) II-12
Urbanization: A Mega Trend II-12
Table 4: Percentage of Urban Population in Select Countries
(2010 & 2050) (includes corresponding Graph/Chart) II-13
Toy Licensing Gains Prominence II-14
Impact of 3D Printing on Toy Companies II-14
Changing Concepts for Girls' Toys II-15
Outdoor and Sports Toys Attract Parents II-15
Toys as Collectibles - A Growing Trend II-15
Run Away Success of New Characters and Reality Television Shows II-15
The Retro Way II-16
Construction Craze II-16
Electronic and Intelligent Toys-Transforming Education II-16
Virtualization of Toys - A New Tech Driven Strategy II-17
Growing Preference for Advanced Toys Adversely Impacts Growth
Prospects II-17

Games and Puzzles II-18
Traditional Games Continue to Interest Children in the Video
Game Era II-18
Move towards Digitization - A Challenge to Overcome II-18
Creators of Traditional Games Ally with Digital Game
Developers to Stay Relevant II-18
Manufacturers take Technology Infusion into Games to the Next
Level II-19
Market Trends II-19
Strategies in Board Games Change Gradually II-19
Growing Popularity of Business Board Games II-19
China's New Found Interest in Physical Board Games II-19
Physical Board Game Parlors Spring up across China II-20
Card Games on the 'Digital' Path Too II-20
Infant and Preschool Toys II-20
Table 5: World Toys Market for Baby, Infant and Pre-Schoolers
(2014): Percentage Breakdown of Value Sales by Age Group
(includes corresponding Graph/Chart) II-21
Factors Influencing Infant and Preschool Toy Demand II-21
Latin America and Asia-Pacific to Showcase Impressive Growth II-21
Activity and Construction Toys II-22
Construction Toys - It's a Boy Thing II-22
Leading Brands in the Market II-22
Leading Construction Toy Brands in the US: Brands Ranked on
the Basis of Distribution (% Shelf-Space Occupied) with
Major Retailers II-22
Dolls and Action Figures II-23
Dolls and Action Figures - A Leading Traditional Toy Segment II-23
Controversies and Growth go Hand-in-Hand in the Dolls Market II-23
Doll Manufacturers Diversify II-23
Dolls Increasingly Used as a Medium to Spread Social Awareness II-24
Life-Like Interactive Dolls - Capturing Fancy of All II-24
Barbie: Mattel's Trump Card II-24
Soft and Plush Toys II-25
Soft and Plush Toys Still Popular for Gifting Purposes II-25
Infant Plush Toys in Demand II-25
Winter Witnesses Highest Sales II-25
Popularity Grows for Soft Toy Replicas of Endangered Species II-26
Sports Mascots also Drive Growth II-26

Toys II-27
Games and Puzzles II-27
Board Games II-27
The Inherent Features of Board Games II-28
Card Games II-28
'Puzzle' - A Definition II-29
Jigsaw Puzzles II-29
Word Puzzles II-29
Logic Puzzles II-29
Combination Puzzles II-29
Tiling Puzzles II-29
Picture Puzzles II-30
Transport Puzzles II-30
Tour Puzzles II-30
Infant and Preschool Toys and Games II-30
Cognitive Development in Infants II-30
Nurturing Cognitive Development through Toys and Play II-30
Age and Cognitive Connections II-31
What Toys do Infant and preschoolers Like to Play With? II-31
Safety, the Most Important Criteria II-31
Materials for Infant and Preschool Toys II-32
Ideas for New Toy Designs Come Mostly from Freelancers II-32
Health Risks from Unsafe Toys for Infants II-32
Infant and Preschool Toys II-33
Infant Mobiles II-33
Rattles II-34
Toy Pacifiers II-34
Toy Teethers II-35
Playgyms II-35
Infant Electronic Learning II-35
Bath Toys II-35
Musical Instruments II-35
Figures and Play Sets II-35
Talking and Sound Making Toys II-35
Kitchen, Food and Other Role Playing II-36
Activity/Construction Toys II-36
Construction Toys for Toddlers II-36
Foam Stacking Blocks II-36
Alphabet Blocks II-36
Select Products on the Market II-36
Lego Duplo II-36
Mega Bloks II-37
Preschool Construction Toys II-37
Select Products on the Market II-37
Bristle Blocks and Krinkles II-37
Wooden Building Blocks II-37
Gears II-37
Lincoln Logs II-37
Legos II-38
Dolls and Action Figures II-38
Dolls II-38
Nurturing Dolls and Accessories II-38
Fashion Dolls/Figures & Accessories II-38
Fashion Dolls/Figures II-38
Fashion Themed Clothes and Accessories II-39
Playset Themed Figurines and Accessories II-39
Doll Houses and Furniture II-39
Action Figures II-39
G.I. Joe Type II-40
All-Vinyl Figure II-40
Action Figure Accessories II-40
Vehicles/Ride-Ons II-40
Vehicle Toys II-40
Age-Appropriateness of Vehicle Toys II-40
12-18 Months II-40
19 Months - 2 Years II-41
2-3 Years II-41
4-8 Years II-41
9-12 Years II-41
Ride-Ons II-41
Types of Ride-Ons II-42
Pedal Ride-Ons II-42
Powered Ride-Ons II-42
Non-Pedal Ride-Ons II-42
Age-Appropriateness of Ride-on Toys II-43
12-18 Months II-43
19-23 Months II-43
2-3 Years II-43
4-5 Years II-43
6-8 Years II-43
9-12 Years II-43
Soft/Plush Toys II-44
Outer Covering of Soft and Plush Toys II-44
Materials Used for Stuffing Soft and Plush Toys II-44

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