Pitney Bowes Survey Says Shoppers Want More Shopping and Shipping Options This Holiday Season

Shoppers blend their physical and digital worlds to demand flexible shipping and returns

STAMFORD, Conn. — (BUSINESS WIRE) — September 17, 2015 — Pitney Bowes (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, today announced the results of the 2015 Holiday Shipping Survey. According to survey participants, most Americans plan to shop both in-stores (94 percent) and online (92 percent) this holiday season, with 94 percent of consumers planning to shop from a computer and 49 percent making purchases from a mobile device. Survey results show consumers want options (an array of choices and alternatives consumers may select to address shopping, shipping and returns preferences).

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150917005124/en/

“Options are no longer a privilege during the shopping experience. This holiday season consumers will expect the ability to choose their preference,” says Christoph Stehmann, Chief Operating Officer of Digital Commerce Solutions, Pitney Bowes. “Retailers must focus on offering diverse options—whether for shopping channel, shipping and return methods or even promotional offers--in order to attract consumers throughout their shopping experiences.”

In fact, 93 percent of consumers find shipping options to be an important factor in their overall shopping experience (a 23 percent increase from 2014). Overwhelmingly, 88 percent of those surveyed find free shipping with a 5-7 day delivery to be more attractive than paying a fee for a 1-2 day delivery.

Consumers are willing to do what it takes to meet the free shipping threshold, with three in five respondents stating they have increased their online spending in the past to qualify for free shipping. Alternatively, 68 percent of online shoppers have previously used a promotional code or coupon to receive a shipping discount. Eighty percent say they’d also be more willing to purchase online if they had a promotional code or coupon. Additionally, 60 percent say they have increased their online spending in the past to qualify for free shipping.

The majority of consumers suggest they’re more willing to shop online during a sales event (61 percent), while 39 percent are more willing to shop with retailers who offer a premium membership (a paid-for membership that offers faster and cheaper shipping).

Once a retailer processes an online transaction, nearly all shoppers (98 percent) track their packages for an estimated time of delivery. The majority of shoppers track their orders via email (39 percent) compared to a mobile device (30 percent) or a retailer’s website (28 percent).

When asked about return options, the majority of shoppers prefer to return packages in a nearby store (39 percent). However, 38 percent prefer returning packages via a shipping provider, while only one in five shoppers prefer to have a courier pick up a package from their location. When it comes to gender preferences, survey results show that 45 percent of women are more likely to return a package in a nearby store, whereas 43 percent of men prefer to return a package via a shipping provider.

While survey results suggest consumers will be seeking options when it comes to shopping and shipping, they will also seek opportunities to shop consistently across the holiday season. When asked to select time periods in which consumers planned to do the majority of their shopping, results show that:

  • 30 percent will shop before Thanksgiving
  • 41 percent will shop from Thanksgiving through Cyber Monday
  • 26 percent will shop on Thanksgiving and Black Friday
  • 17 percent will shop on Cyber Monday
  • 13 percent on the weekend between Black Friday and Cyber Monday
  • 34 percent will shop during the month of December

Methodology: The third annual Pitney Bowes Holiday Shipping Survey was conducted by ORC International and polled over 1,000 U.S. adults on their attitudes toward shopping and shipping leading up to the holidays. The survey was conducted online in the U.S. in August 2015.

About Pitney Bowes

Pitney Bowes is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For additional information, visit Pitney Bowes at www.pb.com.

 


 




Review Article Be the first to review this article
Airbus

Featured Video
Jobs
GIS Analyst II for Air Worldwide at Boston, MA
Business Partner Manager for Cityworks - Azteca Systems, LLC at Sandy, UT
Senior Structural Engineer for Design Everest at San Francisco, CA
Mechanical Engineer for IDEX Corporation at West Jordan,, UT
Upcoming Events
RoboUniverse San Diego at San Diego CA - Dec 14 - 15, 2016
GMP Compliance for Quality Control Laboratories 2016 at Andheri Kurla Road, Sahar Village, Andheri-Kurla Road, Mumbai, Maharashtra 40005 Mumbai, Maharashtra India - Jan 23 - 24, 2017
Geospatial World Forum 2017 Hyderabad at Hyderabad International Convention Center P.O Bag 1101, Cyberabad Post Office Hyderabad Telangana India - Jan 23 - 25, 2017
Trimble
Teledyne Optech
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy