Arithmetica’s SphereVision Captures 360 Degree Sub-Sea Selfies on YouTube Beach

Jun 24, 2016 -- Arithmetica has demonstrated the creative potential of 360 degree imaging by capturing underwater selfies on a ‘YouTube Beach’ at the international Cannes Lions Festival. Google took over the famous Croisette beach for a week of inspiring talks and immersive demos that were open to all 15,000 Festival delegates. As part of a packed program of events, Arithmetica’s SphereVision 360 degree recording system captured the underwater antics of willing participants, live streaming the results to YouTube. Dubbed ‘sub-sea selfies’, Arithmetica’s SphereVision system demonstrated the power of 360 video to marketing, advertising and communication professionals.

Google UK’s Managing Director of Branding, David Black, interviewed before the event, extolled the virtues of 360 degree and Virtual Reality in a ‘golden age for marketing and creativity’. He described how 360 video is beginning to become available to anyone, anywhere, at any time through platforms such as YouTube. He remarked that, in just the last three months, the number of 360 video uploads to YouTube, such as those recorded using SphereVision systems, has increased by 50%. Black also described the SphereVision sub-sea selfie as ‘amazing’ and top of his list!

Mark Senior, SphereVision Business Development Manager at Arithmetica, added, “The use of 360 video in such an interactive and fun way clearly highlights the intersection of technology, data and creativity, which is becoming increasingly important and more mainstream within this sector. 360 completely changes storytelling, with industry leaders such as David Black predicting 2017 as the year the world of video is revolutionized by Virtual Reality and 360 video.” 

SphereVision is Europe’s leading brand for 360 degree video solutions. 360 video systems are able to record a real-world environment in all directions at the same time, capturing every aspect of the scene in one go. When the video is played back - on a laptop, mobile device, over the Internet or with Head Mounted Displays, viewers can pan around the image, moving through and exploring the site as if they were there. Footage can be integrated with floor and site plans using the company's innovative software, and the high-resolution 360 imagery can also be integrated with online mapping.

Arithemetica, the company behind SphereVision, worked with specialist production company Transmission TX to capture the sub-sea selfie videos, alongside brand experience agency SetLive and event consultancy Sloane Squared. 

To view examples of the SphereVision recordings, search ‘sub-sea selfie’ or visit https://www.youtube.com/channel/UCLI2Qpzmp7_5_gUnB7PoQxQ

Contacts:

Mark Senior,
Email Contact
+44 (0) 208 783 1972
www.arithmetica.com 



Read the complete story ...


Review Article Be the first to review this article
Trimble

Harris

Featured Video
Jobs
Currently No Featured Jobs
Upcoming Events
2017 Conference on Big Data from Space (BiDS'17) at Centre de Congrès Pierre Baudis Toulouse France - Nov 28 - 30, 2017
GeoDATA 2017 London Showcase at ILEC Conference Centre 4 Lillie Road London United Kingdom - Nov 30, 2017
Geospatial World Forum 2018 at Hyderabad International Convention Centre Hyderabad India - Jan 16 - 19, 2018
International LiDAR Mapping Forum at Hyatt Regency 650 15th Street, Denver CO - Feb 5 - 7, 2018
Teledyne Optech
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise