Cognos and MapInfo Form Alliance to Deliver Location Intelligence and Data Visualization Capabilities With Cognos 8 BI

TROY, N.Y. & BURLINGTON, Mass.—(BUSINESS WIRE)—Oct. 3, 2005— MapInfo Corporation (NASDAQ: MAPS), the leading global provider of Location Intelligence solutions, and Cognos (NASDAQ: COGN: TSX: CSN), the world leader in business intelligence and corporate performance management (CPM), announced today a global alliance to jointly market and sell MapInfo's location intelligence capabilities with Cognos 8 Business Intelligence (BI). MapInfo is Cognos' preferred provider of location intelligence technology.

Cognos 8 BI is the first solution to deliver full BI capabilities in a single product, on a proven single Web services-oriented architecture that was first made available with Cognos ReportNet(TM). Easy to integrate, deploy and use, Cognos 8 BI delivers a simplified BI environment that drives high user adoption, enables better decision-making and serves as an enterprise-scale technology foundation for performance management. For users who want to augment the capabilities of Cognos with more sophisticated mapping capabilities, MapInfo offers added functionality such as the ability to geographically query their data as well as add additional geographic data, such as postal carrier routes for direct mail, rate center boundaries for telecommunications taxation analysis and customized trade areas for retail sales. MapInfo also provides unique, industry-specific, geographic data sets that can be used to supplement the standard data provided by Cognos.

"Companies are increasingly turning to location intelligence to identify opportunities, analyze competition and become more profitable," said Mike Hickey, COO of MapInfo. "Cognos and MapInfo are making it easier for companies to leverage this important information and exponentially enhance the value of their business intelligence systems. We look forward to working with companies that seek to further enhance their BI systems and truly reap the benefits of location intelligence."

"The goal of business intelligence is to give users quick and easy access to the information they need to make strategic decisions quickly. Location intelligence extends this value for customers by uncovering critical location-relevant relationships in their data, helping them gain a competitive advantage," said Don Campbell, vice president of product innovation and technology at Cognos. "By integrating MapInfo's location intelligence capabilities within Cognos 8 BI, our customers will benefit from new insights into their corporate data that can help deliver greater productivity and operational effectiveness."

About MapInfo Corporation

MapInfo is a global company and the leading provider of Location Intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo is on the World Wide Web at

About Cognos

Cognos, the world leader in business intelligence and corporate performance management, delivers software and services that helps companies drive, monitor and understand corporate performance.

Cognos delivers the next level of competitive advantage - Corporate Performance Management (CPM) - achieved through the strategic application of BI on an enterprise scale. Our integrated CPM solution helps customers drive performance through planning; monitor performance through scorecarding; and understand performance through business intelligence.

Cognos serves more than 23,000 customers in over 135 countries. Cognos enterprise business intelligence solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at

Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. Note to Editors: Copies of previous Cognos press releases and Corporate and product information are available on the Cognos Web site at and at PR Newswire's site at

MapInfo is a trademark of MapInfo Corporation and/or its subsidiaries and affiliates.

Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent quarterly report on the most recent Form 10-Q filed with the Securities and Exchange Commission under the heading "Factors Affecting Future Performance." MapInfo takes no responsibility to update any forward-looking statements.

MapInfo Corporation
Angela Girard, 518-285-6000

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Review Article
  • October 09, 2008
    Reviewed by 'Yogesh'
    This is a superb combination of Location based services and BI solutions..
    But it would be better understood with some case study. i did search for the link which could lead me to an example... i do have experience in Mapinfo for 4 years and BI from 1 year .. i understand the importance of both, but how do u present them at a time.....

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