Contract to Link Entertainment Establishment Ratings to Digital Map
NAVTEQ(R) data enriched with Zagat's entertainment information will allow navigation users to view detailed information regarding restaurants, hotels, golf courses and nightlife establishments in over 40 North American cities directly on the navigation screen. The following Zagat information will be available for each listed establishment:
-- Basic information: name, address, phone number, hours of operations, cuisine, neighborhood, credit card policies, etc. -- Consumer-generated scores: e.g., food, decor and service (all on Zagat's 0-30 scale), as well as estimated cost -- Consumer-generated reviews -- Features: e.g., valet parking -- Top Lists: e.g., "most popular"
This agreement brings together two leading data providers. NAVTEQ maps offer the quality, richness and detail necessary to provide highly accurate routing, as NAVTEQ's proprietary collection process involves driving the roads to capture the reality of the roadway. Zagat Survey relies on over 250,000 consumer surveyors to ensure the quality and credibility of its ratings. Both NAVTEQ and Zagat Survey focus on providing quality and rich, dynamic content to their users.
"Linking ratings and reviews for restaurants, hotels, golf courses and nightlife by Zagat Survey is a great value-add to the user's navigation experience," commented John MacLeod, Executive Vice President - Global Marketing and Strategy. "Building our relationship with Zagat Survey demonstrates NAVTEQ's commitment to offering market leading rich content to enrich the functionality of navigation."
"Combining NAVTEQ mapping with Zagat ratings and reviews addresses the needs of consumers seeking convenient, reliable data on the go," commented Ted Zagat, President and COO of Zagat Survey. "Our collaboration with NAVTEQ allows us to reach consumers in a new market segment, adding to the current portfolio of Zagat Survey guides and platforms."
Zagat Survey's content data will be made available to customers as an add- on to the NAVTEQ database in North America.
About Zagat Survey
Zagat Survey is the world's leading provider of consumer survey-based leisure content. With more than 250,000 surveyors, Zagat Survey rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories. Zagat content is available in print, on the Web, on the Palm and Pocket PC operating systems, on mobile phones, and on TV. For more information, visit zagat.com.
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,800 employees located in 127 offices in 21 countries.
NAVTEQ is a trademark in the U.S. and other countries. (C) 2005 NAVTEQ. All rights reserved.
This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under the caption "Risk Factors" in the Company's Quarterly Report on Form 10-Q for the quarter ended June 26, 2005, as filed with the Securities and Exchange Commission.
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