ACE*COMM Market Maker(TM) Can Reduce the Cost of Customer Acquisition, Improve Marketing Reach, Increase Utilization of Network Capacity, and Add Revenue from New SalesGAITHERSBURG, Md.—(BUSINESS WIRE)—Dec. 14, 2005— ACE*COMM Corporation (NASDAQ: ACEC), a global provider of network business intelligence and advanced operations support systems (OSS) solutions, today announced the release and general availability of the ACE*COMM Market Maker(TM) network and market visualization tool specifically geared to North American cable multiple system operators (MSOs).
ACE*COMM Market Maker(TM) has already been successfully deployed with operators in the EMEA region. The North American version of this product is now available - it provides a visual, integrated view of operations that supports effective decision making for marketing campaigns, direct sales targeting, customer churn management, and network grooming.
Cable MSOs in North America face a competitive environment as new entrants to the video service market are increasing both customer churn levels and pricing pressures. ACE*COMM's solution helps cable operators focus on reducing their cost of customer acquisition, gaining high-value customers, and increasing network utilization based on a holistic view of their markets, services, and network assets.
ACE*COMM Market Maker(TM) brings together many disparate data types, including address information, GIS mapping data, network schemata, and even credit rating and risk analyses into a visual environment that lets cable MSOs see where the best prospects are - as well as where they are not. This helps them focus their marketing campaigns in order to achieve higher quality upsell and new customers, and gives them the information they need to match marketing efforts with available capacity.
ACE*COMM Market Maker(TM) capabilities include:
-- Marketing Campaign Support and Call Sheet Generation: provides analysis of capacity versus penetration, layering and customer visualization support to identify marketing campaign opportunities, and marketing list generation. This resulted in a 23% reduction in direct marketing costs at a tier-one UK operator, with a simultaneous increase in uptake rate.
-- Cable Capacity Analysis and Grooming: provides analysis of capacity to identify grooming and utilization opportunities. This resulted in significant deferral of capital expenditure, actual versus budget, for a European operator.
-- "Never-Never" Analysis with Address Reconciliation: provides analysis of addressable and serviceable premises, identification of premises never having service and never being known, address reconciliation and cleansing. This resulted in a 10% addition of previously unknown serviceable prospects to a UK operator.
-- Cable Customer Visualization: provides layering of network and profile data to support customer visualization for CRM functions. This revealed a market potential of over $100 million per year in untapped subscriber revenues for a UK cable operator.
ACE*COMM Market Maker(TM) is an ACE*COMM Network Business Intelligence(TM) (NBI) application - a suite of products that support telecom data integrity, management, and analysis, with a focus on actionable intelligence.
ACE*COMM Market Maker(TM) is available now in North America. Please contact NBI@acecomm.com for more information.
ACE*COMM is a global provider of network business intelligence and advanced operations support systems (OSS) solutions for telecom service providers and enterprises. ACE*COMM's solutions are applicable to a range of legacy through next-generation networks that include wired, wireless, voice, data, multimedia, and Internet communications networks. These solutions provide the analytical tools required to extract knowledge from operating networks--knowledge customers use for asset recovery and revenue assurance, cost reduction, improved operational efficiency, acceleration of time-to-market for new services, and more effective customer care.
For over 20 years, ACE*COMM technology has been effectively deployed for more than 300 customers, spanning over 4000 installations in 70 countries worldwide. ACE*COMM-installed products are currently enabling the success of customers and partners such as Alcatel, AT&T, Cisco, General Dynamics, IBM, Level 3 Communications, Marconi, Motorola, Northrop Grumman, Siemens, and Unisys. Headquartered in the Washington, DC area, ACE*COMM has corporate offices in Australia, Canada, China, and the UK. ACE*COMM is a registered ISO 9001 quality standard company. For more information, visit www.acecomm.com.
ACE*COMM and the ACE*COMM logo, and are registered trademarks, and ACE*COMM Network Business Intelligence and ACE*COMM Market Maker are trademarks, of ACE*COMM Corporation.
Except for historical information, the matters discussed in this news release include forward-looking statements that are subject to certain risks and uncertainties that could cause the actual results to differ materially from those projected, including, but not limited to: the failure of anticipated demand to materialize, delays or cancellations of orders due to various factors, including business and economic conditions in the U.S. and foreign countries; industry-wide slowdowns, any limitations on customers' financial resources, the continued convergence of voice and data networks, the continuing success of the Company's strategic alliances for product development and marketing, customer purchasing and budgetary patterns or lack thereof; pricing pressures and the impact of competitive products; the timely development and acceptance of new products; the Company's ability to adequately support its operations, and other risks detailed from time to time in the Company's Report on Form 10-Q and other reports filed with the Securities Exchange Commission.
ACE*COMM Corporation Media Relations: Marcie Weber, 613-730-4726