MACON Provides Administrative Boundaries for the New ADC WorldMap Digital Atlas

Waghäusel, 21 December 2005 - ADC WorldMap, a leader in providing comprehensive, current and seamless geographic data for the entire world has just released ADC WorldMap Digital Atlas 5.0. Along with many other features, the updated product now comprises complete and current national and sub-national boundaries for the entire world. Data for the administrative boundaries layer is provided by GfK MACON and thus stems from the world's largest archive of administrative and postal maps.

ADC Worldmap Digital Atlas 5.0
contains many detail rich layers including capital cities, cities, roads, airports and train lines for the entire world. For the first time, this new version of the map also contains national borders and more than 3220 subnational boundaries, such as provinces and regions, for 241 countries around the globe. This results in seamless coverage of the entire world using standardized map formats with the most up-to-date information.

Digital maps are available as vector files in the .shp and .TAB standard format for ESRI and Mapinfo respectively, and are based on original maps with resolutions of up to 1:1,000,000. All map layers can be activated or deactivated as needed depending on importance and zoom level.

"We are excited to be able to offer our customers and prospects a digital atlas product that includes worldwide country and level 1 political boundaries. This is an extremely popular upgrade that was requested by our customers", explains Jim Reid, President & CEO of ADC WorldMap.

"The high quality of GfK MACON maps convinced us that we had found the right partner to provide us with the necessary administrative boundary data to make this upgrade possible. In addition, GfK MACON is the only company that actually provides maps with administrative boundaries for every country in the world", says Jim Reid.

"It is an honor that ADC Worldmap decided to choose GfK MACON maps. On one hand, it underscores the high standard of quality that we successfully set with our map products. On the other hand, the high level of demand demonstrates that global digital administrative and postal maps are a perfect complement to our selection of business GIS software", says Wolfram Scholz, managing director of GfK MACON.

The ADC WorldMap Digital Atlas 5.0 provides a basis for a variety of international applications such weather maps, ocean vessel tracking, bird migration observation, risk management for insurance companies, economic research or for use at universities.

About GfK MACON GmbH
GfK MACON has been a provider of Geomarketing solutions since 1991. The company develops geographic information systems (GIS) for use in Marketing and Sales, offers consulting services on all aspects of Area Planning and maintains the world's largest collection of digital postal and administrative maps. GfK MACON is the German market leader with the Business GIS RegioGraph and DISTRICT.

GfK MACON is part of the international GfK network. GfK is currently represented in 63 countries with over 130 subsidiaries and a workforce of more than 7,600. The company takes 5th place in the worldwide ranking of market research institutes.

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