Genasys appoints new directors; reinforces international commercial team

Madrid, Spain, September 12, 2006 — This summer Genasys, a company specialized in location-based services, geographic information systems, and professional services, welcomed two new professionals to its executive team: Alberto Nicoletti as Director of Sales and Marketing and Juan Carlos Martínez Peinado as Director for Global Business Development.

These appointments come at a time when Genasys is planning to widen its presence in the LBS value chain. Genasys has long been a recognized provider in the middleware space as well as a provider of applications to its mobile operator clients. Over the next year, however, we can expect to see a good deal more activity in the applications area, not only with operators but also with a variety of different businesses that can use location technology to expand and improve their customer service as well as become innovative leaders in their sectors. Both Martínez Peinado and Nicoletti bring the strong professional backgrounds and commercial experience necessary to lead the company’s commercial activities.

For more than 25 years, Mr Nicoletti has been developing an international career in the Oil & Gas, IT and business consulting sectors during which he worked in ten countries in Europe, Africa, Latin America and Asia. Most recently he has held executive positions at Schlumberger, Sema Group and BearingPoint.
Mr. Nicoletti comments on his new position, “It’s an exciting time for Genasys, a company recognized as one of the leaders in the very competitive and extremely promising Location Based Services (LBS) market. After growing its installed base of location enabling platforms over the past few years and investing in developing new LBS applications, the company is poised for significant growth expanding its offering of products and services internationally.”

Mr. Martínez Peinado brings with him years of valuable experience in the telecommunications and IT sectors having developed the best part of his career within the Telefónica Group. Most recently, he’s occupied executive/strategic positions in companies like Vía Digital, Telefónica Advanced Information Services, Teleline, and Telefónica Systems.

“I’m delighted to join Genasys and be part of a team with such a high level of professionalism and capacity for innovation, especially at a time when the mobile telecommunications sector is seeing the launch of more and more value-added services. These services are crucial for growth and for subscriber loyalty in a market that is increasingly global and competitive. In this environment, it is essential to build strong alliances between members of the value chain, from content providers to application developers and onto the network operators and technology providers” declares Mr. Martinez Peinado.

In 1994 Genasys was founded with the mission to develop innovative and intelligent geospatial solutions for the global telecommunications market. Delivering solutions that range from business-oriented data modeling to mobile location services, Genasys has kept pace with the new developments in the market while staying true to its core vision. Working from extensive experience in professional services and product development, the Genasys team is proud of the relationships it has built with its clients and of the challenges inherent in the goal of consistently exceeding expectations in every project they complete.

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