Dell Adds Dimension Desktops, Services to Lineup of 'Rebate-Free' Products

ROUND ROCK, Texas—(BUSINESS WIRE)—November 21, 2006— Dell (NASDAQ: DELL) is stepping up efforts to simplify pricing for U.S. consumers, today announcing that Dimension desktop computers and services have joined Inspiron notebooks, Dell televisions and other products as "rebate free."

The addition of services and the desktop computer line is the second milestone in a plan to reduce use of mail-in rebates, and remove complexity of promotions and discounts for Dell consumer products and services. The net effect is list-price reductions and instant savings that result in the same or better overall value customers have come to associate with Dell.

"Customers are seeing the final price they are paying for a computer system is as low as it's ever been from Dell and easier to understand," said Rocky Mountain, vice president of Dell's Home and Small Business group. "Rebates can place an undue burden on customers whether shopping online or at retail. We believe this pricing simplification will contribute to a better, no hassle experience for Dell customers.

For example, one desktop computer advertised at retail for $99 actually cost $689 at the register, requiring three separate rebates and the requirement to enter a cell-phone contract with a third-party vendor. A comparable Dell system is priced at $579, includes a flat-panel monitor and is delivered directly to the consumer's home.

Dell's efforts are part of a larger initiative to remove complexity from the buying experience and provide more transparency to the value of its list prices for products and services. The company has reduced use of promotions and discounts from as many as 50 per product line several quarters ago to fewer than 10, and customer feedback has been extremely positive, Mr. Mountain said.

"As we head into Black Friday, we're seeing strong interest for our new Inspiron 1501 notebooks, and overall for XPS-branded products," he added.

The reductions also are part of the company's efforts to improve the experience customers have with Dell, from early research and buying of products online and over the phone, and through service needs afterward. The company continues to invest in training, tools and other resources. Recent examples include hiring additional Dell technicians, expanding a call center in Ottawa, Canada, to handle inbound inquiries, and providing more than 50,000 hours of training across the company's network of service technicians.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any other computer company, placing it No. 25 on the Fortune 500. For more information, visit To get Dell news direct, visit


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