Walgreens, Starbucks and Outback Steakhouse Join Program to Reach Millions of Navigation System Users
NAVTEQ Direct Access offers new customer reach possibilities by leveraging the digital map to reach today's mobile consumer. Unlike other media types, NAVTEQ Direct Access gives visibility to location information on demand when the consumer is at the decision-making point. Because the map is always in its user's navigation system regardless of where they go, mobile consumers will always have the participating merchants' locations with them.
The new service enhances the consumer experience, regardless of their relationship with the participating merchants. Loyal customers interested in finding a particular company's locations will have a comprehensive listing wherever they go. Prospective consumers using proximity search capabilities en route will be better served by the most accurate geographic placement within the map. The updatable service enables changes to be made to a retail network such as entering new locations as soon as they are open, repositioning store locations to be more precise and removing locations on closing.
NAVTEQ Direct Access is an important enhancement to NAVTEQ's customer commitment to providing high quality POI information that is accessible, accurate, up to date and correctly placed. "Leading retailers understand that larger numbers of location-enabled consumers using navigation systems are finding and buying from their locations," commented Mike Finn, Vice President, NAVTEQ Direct Access, "and that providing the latest location information via a leading digital map is an exciting new access channel."
"Because NAVTEQ maps are the most broadly used across a range of location and navigation applications, keeping our locations up to date in one place allows us to reach the largest number of users. Today's consumer is more comfortable using technology to find our retail locations, so accurate listings in a leading digital map is a natural," said Bob Rosenbarger, Director Advertising Services, Walgreens.
Leading companies already leveraging the growing mobile consumer target through NAVTEQ Direct Access include Walgreens, Starbucks Coffee Company, Sofitel, Motel 6, Red Roof Inn, Studio 6, Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Roy's, Cheeseburger in Paradise, Fleming's Prime Steakhouse & Wine Bar and Americas Best Value Inn by Vantage.
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,100 employees located in 139 offices in 25 countries.
NAVTEQ is a trademark in the U.S. and other countries. (C) 2006 NAVTEQ. All rights reserved.
This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005 and "Item 1A. Risk Factors" in the Company's Quarterly Report on Form 10-Q for the quarter ended July 2, 2006, in each case as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.
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