Highest Attribution Level Covers 100% of Western European Population
"Customers tell us that map accuracy is the most important criteria when selecting map data," stated Mary Hardwick, Vice President of Product Management for NAVTEQ. "And complete Detailed Coverage represents the highest real-world accuracy available from NAVTEQ. Additionally, developing the database to a single data specification across all Western Europe countries affords our customers the efficiency to provide pan-regional solutions."
Supporting NAVTEQ's efforts in Europe is a staff of over 300 geographic analysts who have driven millions of kilometers of road to collect and verify the navigable attributes that enable accurate turn-by-turn guidance. "Changes in collection and verification processes have improved tremendously over time," stated veteran geographic analyst Pieter Feijen who created some of the first maps in the Netherlands in the early nineties. Feijen, now Netherlands Country Manager for NAVTEQ, elaborated on the changes in the build process. "Initially, Germany was created using topographic paper maps. By the late- nineties every link in Luxemburg was edited using large scale aerial photographs. Today we leverage over 80,000 sources from satellite imagery to in-vehicle video capture to provide a quality map experience for our customers."
"One hundred percent detailed coverage of Western Europe is a testament to our committed staff of geographic analysts," stated Torsten Krenz, Vice President of Global Expansion in NAVTEQ's Digital Mapping Operations. "Even though the database includes over six million KM of navigable road network, our geographic analysts have driven over fourteen million KM to not only create the original detailed coverage, but to also maintain that level of coverage in completed geographic areas."
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,100 employees located in 139 offices in 25 countries.
This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. These statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005 and "Item 1A. Risk Factors" in the Company's Quarterly Report on Form 10-Q for the quarter ended July 2, 2006, in each case as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.
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