TROY, N.Y.—(BUSINESS WIRE)—February 6, 2007— MapInfo Corporation (NASDAQ: MAPS), the leading global provider of location intelligence solutions, today announced the release of MarketBalance, a custom solution that helps communications companies identify the optimal mix of business market potential and sales resources. MarketBalance is designed to enable businesses to unlock hidden business-to-business market opportunities and increase sales by deploying their sales force more effectively.
MarketBalance is a two-part sales management tool consisting of
MapInfo modeling software and consulting services. The integration of
data combined with MapInfo consulting services enables clients to
establish specific criteria for an ideal business prospect based on
With MapInfo MarketBalance, communications companies can improve
their knowledge of business customers and prospects in order to
increase business sales. By integrating current customers and
prospects with third party, industry-specific data, companies can
uncover new or untapped customers as well as the infrastructure and
demographics to support new product launches.
In order to find the best customers, MarketBalance provides the
ability to look at the sales territory on a large scale via advanced
visualization mapping capabilities to manage sales channels and
respond faster to changing market conditions. Companies have the
ability to realign the sales force proactively to bring
underperforming territory sales to an optimum level.
"MarketBalance is a powerful B2B sales optimization tool for the
communications industry," said Chris Cherry, director of
communications industry strategy. "MarketBalance enables the
communications industry to align business clients, prospects and
resources. Using MarketBalance, clients have the ability to target
their sales resources to focus on those customers and prospects that
will provide the best returns for their business."
About MapInfo Corporation
MapInfo is a global company and the leading provider of location
intelligence solutions, integrating software, data and services to
provide greater value from location-based information and drive more
insightful decisions for businesses and government organizations
around the world. MapInfo solutions are available in multiple
languages through a network of strategic partners and distribution
channels in 60 countries. Headquartered in Troy, N.Y., MapInfo is on
the World Wide Web at www.mapinfo.com.
MapInfo and MarketBalance are trademarks of MapInfo Corporation
and/or its subsidiaries and affiliates.
This press release contains forward-looking statements involving
risks and uncertainties. Any statement not a statement of historical
fact is a forward-looking statement, including without limitation
statements concerning demand for and benefits of MapInfo products and
integration of MapInfo products with existing solutions. Actual
results could differ materially from those stated or implied in
forward-looking statements due to a number of factors, including those
factors contained in the Company's most recent annual report on Form
10-K filed with the Securities and Exchange Commission under the
heading "Risk Factors." MapInfo takes no responsibility to update any