February 23, 2007 -- Innovative product suites convert the promise of SOA – making systems interoperable – into business processes that span enterprise boundaries. Mash-ups, Websites or Web applications that recombine content from different sources to create enterprisewide business scenarios and comprehensive forecasts, allow a new integrated experience. With the help of the Web services, these applications mash up weather or traffic data with information from SAP NetWeaver Business Intelligence, mySAP Customer Relationship Management (mySAP CRM), and third-party service providers, such as market research companies. The information is then superimposed on satellite imagery. The resulting composite, or mash-up, can provide compelling 3-D insight into business ecosystems.