Australian Presence Growing with Navigation on C4, C5, and C6 Models
Citroen is a market leader in European navigation and telematics systems and the selection of NAVTEQ's map for the Australia market is a clear indication of Citroen's demand for a quality product. The agreement provides that NAVTEQ map data will be available with Magneti Marelli factory-fitted satellite navigation system in the 2007 Citroen C4, C5, and C6 models.
The Citroen models offering the Magneti Marelli navigation system will feature radio, CD player, MP3, GSM dual band telephone, Voice Recognition, Text to speech, RDS-TMC, WAP Connection, and CD-changer management services.
The map offers detailed road network information, including a collection of over 200 attributes such as one-way streets and turn restrictions, enabling Citroen's navigation systems to provide reliable and efficient routing.
In building its map of Australia NAVTEQ licensed data from multiple established sources, including government mapping data under license from PSMA Australia Limited, to develop a high quality base map, then verified and expanded upon that data by sending NAVTEQ teams into the field. Over 45 geographic analysts drove more than 227,000 kilometers and collected approximately 63,000 additional points of interest, such as restaurants, gas stations, hotels, shops, stadiums, hospitals, police stations, banks and concert halls to ensure the map met NAVTEQ's standards and would further enhance the navigation experience.
"Demand for navigation systems continues to grow globally," says Rich Schuman, Senior Vice President, NAVTEQ Asia Pacific Sales. "As consumer awareness grows and consumers gain more experience with navigation systems, car companies are recognizing the value of making this feature more broadly available."
Citroen has seen ten successive years of sales growth in Australia and its position in the industry is also a promising sign there will be a strong demand for Australian market Citroens fitted with the NAVTEQ map.
"Citroen is world renowned, a technical innovator not just in telematics, but across the automotive spectrum," says Milles Williams, General Manager for Citroen in Australia. "With Citroen's telematic hardware already a technical benchmark in Europe, we needed a mapping system for Australia that is of the same standard and which could fully utilize all the features of the Citroen technology. NAVTEQ has met all these targets and we are hopeful their mapping data will boost take-up of this technology in Citroens sold in Australia."
Citroen has been selling cars in Australia continuously for a longer period of time than any other car maker and it holds a place in the Australia history books with a Citroen being the first ever car to drive right around the coast of Australia. The French car maker has built its unique reputation on advanced technology and its pioneering cars have popularized new technology in a wide range of areas including chassis, suspension, drivetrains, aerodynamics and telematics. The Citroen Xsara Windows CE was the first car sold in Europe with an onboard computer communications system and its Proxia service computer system is lauded as the most advanced in the industry. Its cars range from compact city cars to large, premium luxury cars, as well as people movers, four wheel drives and a complete commercial vehicle range.
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,200 employees located in 144 offices in 27 countries.
NAVTEQ is a trademark in the U.S. and other countries.
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