Multimap Opens Up its Treasure Trove of Online Mapping Solutions, including its Industry-leading New API, at the Travel Distribution Summit Asia

March 13, 2007 -- Multimap, one of the world’s leading providers of online mapping and location-based services, today showcases the latest version of its leading-edge API service (version 1.2) at the Travel Distribution Summit, Asia (the Suntec Convention Centre, Singapore, on the 13th and 14th March, 2007). The Multimap API v. 1.2 brings together searching, routing, mapping, geocoding, and POI data and imagery, into a single one-stop service, for the first time. The API offers major new areas of functionality, and also takes Multimap’s mapping interface to a new level, with the addition of overview maps, smooth zooming, automatic de-cluttering of icons, and many other features:
  • Mapping - draggable maps with ‘fast fill’ smooth zooming; suite of widgets (including location breadcrumbs, overview map, map tools, zoom slider); custom menus, map interactions and events; custom markers with automatic ‘de-clutter’, tabbed info boxes, dynamic text and icons; and choice of map types (map, aerial imagery*, hybrid*) and styles (local*, global) – (* where available).

  • Searching - choice of search modes, including search by radius, location ID, bounding box, donut and driving distance, search along route and non-spatial search; custom result ordering, pagination and display; fuzzy searching (including starts with, ends with, contains, sounds like); and plug-and-play POI data.

  • Routing - point-to-point, multiple via points and ‘travelling salesman’ optimization; multi-language directions; multi-modal routing (e.g., drive to here, then walk to here) and avoid specific road types; choice of outputs (text, highlight, ‘expense claim’, summary); enabled for route animation.

  • Geocoding - single point of access to Multimap’s full, best-in-class geocoding capability; high-accuracy, high-performance geocoding; and Javascript and HTTP access.

  • Local Information* - Points of Interest (POI) can be easily displayed on maps, and routed to and from. Multimap provides access to a large range of POI, including schools, transportation, restaurants and bars, ATMs, car parks and more.

Chris Warrick, Managing Director of Multimap Australasia, said, “In our experience, the travel sector is often among the first to seek out new and innovative solutions, and services that will differentiate their websites. The latest release of our API brings together mapping, routing, and, importantly for travel, points of interest. We believe this will be a very popular feature for the travel sector, since it will allow our users to show many different types of complementary information — such as locations of ATMs, car parking facilities, train stations, Wi-Fi hotspots — to travelers. This in turn should increase consumers’ confidence to move ahead to make a booking, thereby boosting the ratio of lookers to bookers. We very much look forward to demonstrating all the latest features of the Multimap API service at TDSA 2007!”

Chris Warrick, Managing Director of Multimap Australasia, will be sharing his expertise on two occasions at the show. He is hosting a presentation on the opportunities presented by online location-based services in the travel sector, on day two of the event, and, on day one of the event, he is taking part in a panel discussion entitled, “Connectivity and mobile technology - how can these tools impact your distribution?”

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).

The public website,, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. Also in 2006, the company featured in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA. Multimap also featured in the Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe.

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