Papa Murphy's Deploying geoVue's Dynamic Location Optimization Solution to Maximize New Store Performance

WOBURN, Mass.—(BUSINESS WIRE)—June 25, 2007— geoVue, a leading provider of dynamic location optimization software, and Papa Murphy's, the pioneer of the take 'n' bake pizza concept, today announced that Papa Murphy's is employing geoVue's software solutions to maximize new store performance while minimizing the potential for store cannibalization.

Using geoVue's modeling and optimization solutions, Papa Murphy's has improved its ability to prioritize markets, which is crucial as it rapidly expands in the U.S. and Canada. In addition, geoVue provides Papa Murphy's and its franchisees with online capabilities that allow them to access site characteristics of existing and proposed store locations, enabling them to more easily come to fact-based decisions about store placements within defined markets.

With nearly one thousand locations, Papa Murphy's is widely acknowledged by consumers for excellence in value, quality, variety, service and convenience. The company was voted "Best Pizza Chain in America" for four consecutive years by consumers in the Restaurants and Institutions "Consumers' Choice in Chains" survey and was recently named Pizza Today's "2006 Chain of the Year."

"geoVue has proven to be an invaluable partner as we expand to 1,000 locations and beyond," said Kevin King, senior vice president of Development at Papa Murphy's. "Its unique analytic approach to location optimization has brought new insight to our development decisions. For example, geoVue enables us to generate different build-out scenarios to determine the optimum strategy. We've also created sophisticated profiles that quantify the demand for our offerings."

geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.

"Real estate remains most retailers' largest capital investment and plays a critical role in customer-centric business strategies," said geoVue CEO Rudy Nadilo. "We are proud to work with Papa Murphy's as it creates optimal store networks that fuel its success."

About Papa Murphy's

Papa Murphy's is the sixth-largest pizza chain in the country and the pioneer of the Take 'N' Bake pizza concept. Papa Murphy's operates nearly 1,000 locations in 30 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality fresh toppings generously layered on pizza dough that is made fresh each morning in each store. Papa Murphy's pizzas are baked at home in customers' ovens for a piping hot, delicious meal whenever they want it. In addition to handmade pizzas, the company offers a growing menu of Take 'N' Bake items, including cheesy bread, lasagna, chocolate chip cookie dough and freshly-made salads. Papa Murphy's has been voted "Best Pizza Chain in America" for four consecutive years by consumers nationwide in the Restaurants and Institutions "Consumers' Choice in Chains" survey and was recently named Pizza Today's "2006 Chain of the Year." For more information, visit www.papamurphys.com.

About geoVue (www.geovue.com)

geoVue is the leading provider of dynamic location optimization software for retailers, restaurants and other real-estate based consumer channels seeking a higher return on capital investment. geoVue's state-of-the-art modeling and optimization solutions help its clients holistically plan store networks and prioritize capital investments based on predictive, multi-factor trade areas. Clients prioritize markets to enter, expand or exit; optimize store networks; and localize marketing and merchandising. geoVue's unique approach to data and model maintenance provides each client with a localized, real-time geospatial decision-making framework configured for its particular customer-centric strategy. geoVue clients "don't leave square footage on the table."

Founded in 1994 and based in Woburn, Mass., the company has more than 150 clients, including Big Lots, Dunkin' Brands, Meineke, Papa Murphy's, Pet Supermarket , REI and The Limited.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.

Contact:

George Cohen Communications
George Cohen, 617-325-0011
Email Contact
or
Papa Murphys
Lindsi Miller, 360-449-4017
Email Contact


Rating:


Review Article Be the first to review this article
Trimble Catalyst

Harris

Featured Video
Jobs
Lead Geospatial Analyst for Alion at McLean, VA
CAD Systems Administrator for KLA-Tencor at Milpitas, CA
Principal Research Mechatronics Engineer for Verb Surgical at Mountain View, CA
Senior Mechanical Engineer for Verb Surgical at Mountain View, CA
Industrial Designer Intern – Spring 2017 for Nvidia at Santa Clara, CA
Upcoming Events
Connected Cities USA at Chicago IL - Mar 29 - 30, 2017
GeoDATA 2017 All-Ireland Showcase at Croke Park Jones' Road Dublin Ireland - Mar 30, 2017
SPTechCon 2017 at Austin Texas - Apr 2 - 5, 2017
GENEQ
Teledyne:
xponential2017
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy