WOBURN, Mass.—(BUSINESS WIRE)—June 25, 2007— geoVue, a leading provider of dynamic location optimization software, and Papa Murphy's, the pioneer of the take 'n' bake pizza concept, today announced that Papa Murphy's is employing geoVue's software solutions to maximize new store performance while minimizing the potential for store cannibalization.
Using geoVue's modeling and optimization solutions, Papa Murphy's
has improved its ability to prioritize markets, which is crucial as it
rapidly expands in the U.S. and Canada. In addition, geoVue provides
Papa Murphy's and its franchisees with online capabilities that allow
them to access site characteristics of existing and proposed store
locations, enabling them to more easily come to fact-based decisions
about store placements within defined markets.
With nearly one thousand locations, Papa Murphy's is widely
acknowledged by consumers for excellence in value, quality, variety,
service and convenience. The company was voted "Best Pizza Chain in
America" for four consecutive years by consumers in the Restaurants
and Institutions "Consumers' Choice in Chains" survey and was recently
named Pizza Today's "2006 Chain of the Year."
"geoVue has proven to be an invaluable partner as we expand to
1,000 locations and beyond," said Kevin King, senior vice president of
Development at Papa Murphy's. "Its unique analytic approach to
location optimization has brought new insight to our development
decisions. For example, geoVue enables us to generate different
build-out scenarios to determine the optimum strategy. We've also
created sophisticated profiles that quantify the demand for our
geoVue goes beyond simple site selection. It optimizes locations.
Using its innovative solutions and domain expertise, geoVue develops
predictive store trade areas that allow clients to decide which
markets to enter, expand or exit; how they should optimize store
networks within each market; and how to localize marketing and
"Real estate remains most retailers' largest capital investment
and plays a critical role in customer-centric business strategies,"
said geoVue CEO Rudy Nadilo. "We are proud to work with Papa Murphy's
as it creates optimal store networks that fuel its success."
About Papa Murphy's
Papa Murphy's is the sixth-largest pizza chain in the country and
the pioneer of the Take 'N' Bake pizza concept. Papa Murphy's operates
nearly 1,000 locations in 30 states and Canada. The Vancouver,
Wash.-based company offers custom-made pizzas featuring high-quality
fresh toppings generously layered on pizza dough that is made fresh
each morning in each store. Papa Murphy's pizzas are baked at home in
customers' ovens for a piping hot, delicious meal whenever they want
it. In addition to handmade pizzas, the company offers a growing menu
of Take 'N' Bake items, including cheesy bread, lasagna, chocolate
chip cookie dough and freshly-made salads. Papa Murphy's has been
voted "Best Pizza Chain in America" for four consecutive years by
consumers nationwide in the Restaurants and Institutions "Consumers'
Choice in Chains" survey and was recently named Pizza Today's "2006
Chain of the Year." For more information, visit www.papamurphys.com.
About geoVue (www.geovue.com)
geoVue is the leading provider of dynamic location optimization
software for retailers, restaurants and other real-estate based
consumer channels seeking a higher return on capital investment.
geoVue's state-of-the-art modeling and optimization solutions help its
clients holistically plan store networks and prioritize capital
investments based on predictive, multi-factor trade areas. Clients
prioritize markets to enter, expand or exit; optimize store networks;
and localize marketing and merchandising. geoVue's unique approach to
data and model maintenance provides each client with a localized,
real-time geospatial decision-making framework configured for its
particular customer-centric strategy. geoVue clients "don't leave
square footage on the table."
Founded in 1994 and based in Woburn, Mass., the company has more
than 150 clients, including Big Lots, Dunkin' Brands, Meineke, Papa
Murphy's, Pet Supermarket , REI and The Limited.
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registered trademarks of their respective holders.