Appello provides KPN with online mobile GPS navigation for the Dutch consumer market

Gothenburg, Sweden 2007-07-02: Leading Swedish mobile navigation provider Appello has been selected to provide leading Dutch mobile operator KPN with online mobile GPS navigation for the Dutch consumer market.

KPN OpWeg (KPN on the road) gives KPN customers a complete navigation solution on their mobile phones. It is a mobile application that will help you find information needed in both your personal and professional life. Finding people and businesses, getting live traffic information, discovering nearby restaurants and hotels, turn-by-turn navigation with 3D maps and voice instructions are just a few clicks away on your mobile phone. The maps in KPN OpWeg are provided by leading map data provider NAVTEQ. All map information is automatically updated quarterly and users can navigate in Netherlands and the rest of Europe.

Marco Visser, Mobile Director at KPN: “The mobile phone is increasingly becoming a multipurpose device and today plays a central part in people’s everyday life. After SMS, e-mail and mobile internet we have now made it possible for our customers to use their mobile phones for GPS navigation. In the near future personal navigation will be an important part of the mobile phone. People will use navigation and maps on the mobile phone to get information on where to dine in style, how to find out what’s happening in the city at any given time and how to get there by car, foot or public transportation. After music and camera phones, the market for mobile phone based personal navigation is now growing rapidly. Through our cooperation with Appello we get a successful and committed partner in the navigation industry. They provide a technical solution that meet and exceed our requirements and a platform on which to develop our future navigation and location based services. “

Martin Svensson, CEO of Appello: “With the launch of the consumer version of KPN OpWeg Appello concludes another successful integration into a major mobile operator’s infrastructure. Complete customization and branding of the mobile application and web portal as well as integration into messaging, provisioning and billing systems has become an Appello unique trademark. Our experience and commitment makes it possible for our partners to offer a comprehensive navigation solution to the market in a very short time frame.”

“We now continue and strengthen our relationship that started with KPN OpWeg for BlackBerry.”, says Rasmus Ahlberg, Product Manager at Appello. “It is clear that KPN has a vision and an exciting strategy for GPS navigation and location based services. I am very pleased that Appello and our Wisepilot platform have been selected to deliver that vision. We are growing along with our business and as a healthy company with a large customer base we are in a unique position in this market to deliver the coming generations of connected navigation solutions.”

For more information about KPN OpWeg in Dutch visit

About Appello and Wisepilot
Appello is a leading provider of mobile GPS-navigation services and offers turn-key solutions to mobile network operators, handset manufacturers, automotive OEM and enterprise customers. Appello has developed WISEPILOT™, a unique and award-winning navigation platform for mobile devices and solutions providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, mobile phone manufacturers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.

For more information, visit |

About KPN
KPN is the leading multimedia company in the Netherlands, providing consumers and consumer households with fixed and mobile telephony-, internet- and TV services. To business customers, KPN delivers voice-, internet- and data services as well as fully-managed, outsourced ICT solutions. Both nationally and internationally, KPN provides wholesale network services to third parties, including operators and service providers. In Germany and Belgium, KPN pursues a multi-brand strategy with its mobile operations, and serves multiple customer segments in consumer as well as business markets.

At March 31, 2007, KPN served 6.0 million wireline voice subscribers, 8.7 million mobile customers, 2.3 million Internet customers and 0.3 million TV-customers in the Netherlands as well as 15.6 million mobile customers in Germany and Belgium. With 27,165 people (24,799 FTEs), KPN posted revenues of EUR 2.9bn, with an EBITDA of EUR 1.2bn in Q1 2007. KPN was incorporated in 1989 and is listed on the Amsterdam-, New York-, London- and Frankfurt stock exchanges.

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,900 employees located in 131 offices in 21 countries. Its European headquarters are in Veldhoven, Netherlands.

For more information, visit

Trademarks and copyright notices
Wisepilot is a trademark of Appello Systems AB and its products are the property of Appello Systems AB and are protected against unauthorized use by trademark laws.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.


Martin Svensson, CEO, Appello
Mobile: +46 730 255 299
E-mail: Email Contact

Rasmus Ahlberg, Product Manager, Appello
Mobile: +46 705 763 920
E-mail: Email Contact

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