New Data in ArcGIS Business Analyst 9.2 Improves the Accuracy of Marketing Analyses

Redlands, California, August 13, 2007 -- ESRI’s ArcGIS Business Analyst desktop software now includes ESRI’s 2007/2012 demographic data update and segmentation, business, and shopping center data. This data update, available today, is the most current and accurate information about the U.S. population. The software innovations delivered at the 9.2 release, coupled with this update to the industry’s best datasets, create the optimal business analysis solution that is ArcGIS Business Analyst.

“This is a major data update from previous versions of ArcGIS Business Analyst,” says Mark Berry , ArcGIS Business Analyst product manager, ESRI.  “It includes new developments in data sources, methods, and the measurement of continuing population changes in the Gulf Coast communities after the 2005 hurricane season.”

The 2007 data updates to ArcGIS Business Analyst 9.2 include
  •      ESRI’s 2007/2012 demographic data estimates and projections
  •      Segmentation data from Community Tapestry down to the census tract level
  •      Business data for approximately 12 million U.S. businesses from infoUSA (vintage January 2007)
  •      Shopping center data for 4,200 major U.S. shopping centers from Directory of Major Malls (vintage January 2007)
ArcGIS Business Analyst is well known as an effective solution for site selection; however, organizations have also realized the benefit of leveraging the product’s rich demographic and consumer spending datasets with their own data for targeted marketing and decision making. This new data release takes data-driven analysis to the next level giving organizations the latest data to profile customers and constituents, find similar segments, craft marketing messages, and support analysis for market expansion.

While the solution ships today to new users with the 2007/2012 data update; existing ArcGIS Business Analyst users current on maintenance will automatically receive the data update.

For more information about ArcGIS Business Analyst, visit www.esri.com/ba or call 1-800-447-9778.

About ESRI
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States , most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.


Contact :

Barbara Shields
ESRI
Tel.     : 909-793-2853, ext. 1-2641
E-mail : Email Contact

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