Industry analysts report that the Chinese market for map-based devices and applications is one of the fastest growing in the world. "According to our recent studies, the in-vehicle navigation market in China is projected to grow from 80,000 units in 2005 to nearly 1.5 million systems by 2012," said Phil Magney, president and co-founder, Telematics Research Group. "Dedicated personal navigation devices (PNDs) are likely to see even stronger growth -- from 220,000 units in 2006 to over 2.8 million units in 2012."
China is also the world's largest market for mobile phones. With falling Average Selling Prices (ASPs) for GPS handsets, domestic shipments will rise to 16.5 million units in 2011, more than 10 times the 1.4 million in 2007, iSuppli Corp. predicts.
"China represents a key market for our global personal navigation and wireless partners seeking to expand in Asia and for our regional partners wanting to further differentiate their offerings," said Mark Steele, Chief Operating Officer of Tele Atlas Asia Pacific. "By delivering the most complete maps available for this burgeoning market, we continue to fulfill our commitment to help our partners grow their businesses with reliable and innovative navigation solutions."
MultiNet is a turn-by-turn database product for creating map-based solutions designed to help end users quickly locate the people and services they need; reach their destinations via safe, reliable and customizable routes; and use the clearest, most visually compelling maps available. MultiNet-based applications have already been deployed in millions of automotive systems, personal navigation devices, personal computers, PDAs and mobile phones around the world.
Through its partnership with Beijing Changdi Mapping Technologies Co., an affiliate of China-based Ritu Information Systems Inc., Tele Atlas' global digital map database now includes complete and seamless coverage for more than 3,000 Chinese cities and territories, including Hong Kong and Macao, as well as one million kilometers of navigable data and 2.6 million points of interest (POIs). The maps also feature information that helps provide clear driving instruction for highways and complex intersections, such as lane, signpost, direction, exit and entrance information.
"Having the most complete, highly accurate and fully authorized map of China is important to global companies wanting to expand their personal navigation and local search business in the world's fastest growing market," said Peter Wang, CEO of Ritu Information Systems, Inc. "We are pleased to partner with Tele Atlas to help the company deliver the best digital map of China."
Tele Atlas also announced it has opened a Display Technology Center in Shanghai, focused on delivering advanced display features such as 3D city maps, 2D city maps, 3D landmarks, crossing magnifications and icons. The Center is currently producing display features for navigation and local search products in the Asia Pacific region. Tele Atlas expects it to become the company's global center for display production in the future.
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world's most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
Web site: http://www.teleatlas.com/