Sigalert.com Adds TrafficCast Dynaflow™ for Interactive Platforms

Madison, WI: Sep 25, 2007 - Sigalert.com, the leading provider of personalized traffic reports in California and TrafficCast International, Inc. the leader in real-time traffic data aggregation and analysis, today announced agreement to incorporate Dynaflow™ into Sigalert.com’s services to improve the quality of its data and to extend its coverage to roads not included in the Caltrans sensor network.

For Sigalert.com visitors, Dynaflow will facilitate visual representation of all meaningful congestion impacts on their routes. Integrating historic traffic patterns, real-time incidents, construction and weather, Dynaflow will extend Sigalert.com’s unique personalized travel advisories to additional roads across the state.

Using patented technology, Dynaflow dynamically models traffic flow in real-time, integrating detailed historical data for virtually all Class I, II, and III roads in the US with a range of real-time data inputs from public and private sources. Proprietary analytic technology adjusts to the characteristics of the source data to provide road speed estimation and predictions in real time. Algorithmic feedback mechanisms adjust baseline trend data to further refine modeling and enhance both accuracy and confidence levels of estimates and forecasts.

“Sigalert.com succeeds because of timely, actionable driver information. Our customers rely on road coverage and have asked to extend it beyond the Caltrans sensors, which are our foundation,” said Sigalert.com Principal Jonathan Berke. “They do not limit their travels to sensored roadways and, after our extensive Dynaflow data evaluation, we have concluded we can now offer complete road coverage for our California markets and plan future expansion into markets in other states.”

“TrafficCast is delighted to work with Sigalert.com to enable Dynaflow for its user base,” said Connie Li, President/CEO of TrafficCast International. “Sigalert.com is an industry leader in personalized, interactive travel information and we look forward to supporting them in providing their customers with enhanced data services.”

About TrafficCast International, Inc. TrafficCast International is the leading provider of digital traffic data, with patented software and predictive models to produce route-specific real-time traffic information and travel time forecasts for traditional and emerging traffic information markets. Privately-held, TrafficCast International is backed by angel and venture capital investors. The company is based in Madison, Wisconsin and owns a subsidiary company in Shanghai. For more information, see www.trafficcast.com.

About Sigalert.com

Sigalert.com, a leading provider of customizable, up-to-the minute traffic report information via television, Web, email and wireless devices, was established in 1997 by two Southern California drivers who were extremely frustrated with commuter traffic. A decade later, Sigalert.com serves millions of consumers and dozens of media companies throughout California and Arizona. For more information, visit www.sigalert.com.


Contacts        
TrafficCast International, Inc.
Nick Kiernan
608-268-3927
Email Contact

Sigalert.com
Jonathan Berke
858-625-8432
Email Contact




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