Finalists Announced in Annual Tele Atlas LBS Innovator Series “Attendee Choice Awards”

Finalists JotYou, SmarterAgent and Socialight to be showcased at CES 2008; CES attendees invited to participate in voting to select winner

Boston -January 3, 2008— Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today named the finalists for the Tele Atlas LBS Innovators Series “Attendee Choice Awards at CES (Consumer Electronics Show) 2008.” Based on the usability, innovative use of location information and market potential of their LBS applications, three finalists were selected to demonstrate their new location-based solutions in the Tele Atlas booth (#9841, Central Hall) at CES.

“With enthusiasm for connected GPS applications continuing to grow, we are excited to be helping the market develop through the Tele Atlas LBS Innovators Series,” said Darren Koenig, Tele Atlas Director of Wireless, Internet and Telecom. “This year’s finalist applications demonstrate that location information can provide users with dynamic content that becomes more valuable because the user is mobile; and we look forward to further fostering this kind of innovation in the industry as the Series continues to progress.”

The featured finalists are:

§ JotYou: a location-based messaging system for mobile phones that allows users to send messages to friends at specific locations and times, set geo-reminders, and manage geo-games, road rallies, scavenger hunts and more using mapping and tracking;

§ SmarterAgent: a service that combines mobile location technology, such as GPS, with information about real estate, neighborhoods and interesting places around a given location; and

§ Socialight: a location-based social media platform that lets mobile phone users access and share local information, personal experiences and media from any source, including the community around them.


CES attendees are invited to view demonstrations and vote for their favorite application in the Tele Atlas booth, Central Hall #9841, from January 7-10. One grand prize winner will be awarded $25,000 cash and a license to Tele Atlas map data valued at $50,000 and two runners up prizes of $10,000 cash and a license to Tele Atlas map data valued at $20,000. Additionally, Tele Atlas named three semi-finalists in the contest: ISpatial Technologies’ iPointer, V-ENABLE (Mobile411™) and Pongr.

The second annual “Attendee Choice Awards at CES” is part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLinkSM to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry including investors, carriers and technology providers.

This year’s winner will be selected in a live voting event at the conference. CES attendees are invited to view the demonstrations in the booth and then to vote via SMS or paper ballot for their favorite application; SMS codes for voting will be provided in the booth. The inaugural program in 2007 was a great success with loopt’s social networking application using Tele Atlas map data named the winner; uLocate and GTES also participated in the 2007 event as finalists.


About Tele Atlas LBS Innovators Series

Tele Atlas LBS Innovators Series features the Attendee Choice Awards at CES, the Tele Atlas LBS Innovators Series held at the annual Dow Jones VentureWire Wireless Ventures, and the Maps in Apps contest. More information on the programs, including details for submitting applications, is available at: http://www.teleatlas.com/LBSseries.


About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.


PRESS CONTACTS:

Erin Delaney
Tele Atlas
617-570-6352
Email Contact



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